The predecessor of this new car is "Euler R2", but according to information released by the Ministry of Industry and Information Technology, the name of Euler R2 has been cancelled. Previously, Great Wall Motors and Great Wall Motors applied for trademark registration for various model names, including Euler Cat. Therefore, it can be speculated that the model code-named Euler 2 is likely to be named Euler Cat in the end. The front face of "Eula Cat" is like a "cat face", with a "mazar" mouth, two slender eyes, and a cute shape. The soft curves and softly rounded body of the car also closely resemble the feline posture.
But I have to say that these names are very consistent with the positioning of the models. Harvard's "Big Dog" refers to man's best friend and partner, which has the same wonderful meaning as the name "Big G". The positioning of the Euler brand is feminine, and cats are my girlfriend’s favorite. How can a young guy like Euler “Cat” not like women? There is also Subaru, which names its models after animals. The names of Subaru's several models, Impreza, Legacy, and Outback, are not ferocious animals, but represent the image of excellent performance that Subaru wants to establish in the minds of consumers. This car name is used to attract male car owners who are naturally pursuing power. . Many brands, including Jaguar, Land Rover, BMW, Mazda, Citroen, Hummer, and Mustang, use the power and speed of animals to strengthen their brand image.
But you will find that most brands carefully choose animals that are more brave, cute and elegant. Cars tend to be associated with that person, and the car name is the image of the owner. The brand hopes to attract consumers, so of course you can choose the pros and cons. Dogs are undoubtedly man's best friend. But in the domestic language environment, "dog" inevitably has negative interpretations such as "X man". Therefore, when Harvard unveiled a new SUV called "Big Dog," it sparked controversy over its prospects. But does this mean the car is not selling well? Taking into account some people's curiosity and recognition of the product, it may actually help sales.
I wonder if some car enthusiasts remember that BYD’s ticket “BYD” caused a lot of controversy on the Internet. Especially car enthusiasts in the northern region have said that if BYD does not change its bid, they will not consider buying BYD models. Perhaps this opposition was too loud, which led BYD to suddenly integrate traditional Chinese culture in the development process of tickets and series models.