The naming of a company is very important for a company or an enterprise, because it may have an inseparable relationship with the company's business and development in the future. Therefore, we should give the company a name that is beneficial to the company. So, there are three major principles for naming a company. What are these three major principles? Next, let us take a look!
Three indispensable principles for naming a company
1. The name has affinity
A good corporate name should not give people a too serious feeling, let alone It should give people a feeling that they are thousands of miles away, but it should have a kind of affinity, that is, a feeling of being approachable and trustworthy, at least it should give people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village is taken from "Qingming" by Du Mu, a poet of the Tang Dynasty. "Ask where the restaurant is, the shepherd boy points to Xinghua Village." This name has a rural feel and gives people on the road a sense of intimacy. Another example is Sichuan Tiange Group Company. The name Tiange is taken from the Tang Dynasty poem "Goose, goose, goose, bending its neck to sing to the sky", which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to be taken from the name of an ordinary child, giving people a friendly and easy-going feeling, which is easily recognized by customers.
2. The meaning is beautiful
For example, China Changhong Co., Ltd.’s name Changhong means the sky clears after the rain, and has a magnificent and spectacular meaning. “The sun is the reddest, and Changhong is renewed.” ". Similarly, Konka, a company famous for its color TV production, takes its name from the meaning of "a happy life with many excellent products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name "Sanjiu" has numerous unforgettable meanings in ancient Chinese and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.
3. It is concise and clear, easy to remember.
A good business name will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.
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