who is Duffy? There may be people in the world who don't know Mickey and Donald Duck, but if you have never been to Disneyland, you may have a vague impression of that furry teddy bear with Mickey's head printed on the palm.
Tamiflu without a "big movie", why is it popular? | institute of cool music
after all, it (Disney calls it "him") and its furry friends-Shirley the girl bear, Geradoni the painter's cat and Starbuck the rabbit in a tutu-have never been in a movie or acted in an animated cartoon, and they are just aerial roles in Disneyland. The earliest Tamiflu appeared only in 25, and the purple bunny star Delu was just "born" in Tokyo Disneyland in 217.
Tamiflu is very important to Disneyland and people who know and like Tamiflu. During the month-long celebration of the theme of "Tamiflu Warm Time", the park was not only decorated with various Tamiflu-themed patterns, but also designed new performances, new themed restaurants and exclusive new products.
Tamiflu without a "big movie", why is it popular? | cool music institute
even the iconic Mickey flower bed at the main entrance has become a Duffy pattern. "Duffy and Friends" will appear on Mickey Street every day, and in the middle and late September, "Duffy and Friends" will have a special dance performance.
during the theme month, Shanghai Disney Resort also launched new Tamiflu-themed products.
In the rainy day series, Duffy, Shirley Mei, Geradoni and Stardew all wore raincoats, and their images appeared on key rings, messenger bags, ornaments, stationery and even dresses.
Tamiflu without a "big movie", why is it popular? | cool music institute
Tamiflu without "big movies", why is it popular? | Cool Music Institute
The restaurants in the park will certainly cooperate with this activity.
Mickey's good friend's delicious market has become a Duffy-themed restaurant, decorated with the inspiration of "Duffy and Friends". The Daisy area in the restaurant will provide afternoon tea with the theme of "Duffy and Friends". Shanghai Disneyland Hotel has launched the decoration of Duffy themed rooms, and the Lumiya kitchen of the hotel will also launch Duffy themed brunch for the first time.
Tamiflu without a "big movie", why is it popular? | Cool Music Institute
Visitors will be able to take photos and interact with Duffy and Stardew before enjoying snacks and non-alcoholic cocktails, as well as a Duffy-themed chef class for children. The Manwu Coffee in the hotel will also provide Stardew themed desserts including almond chocolate caramel cake, blueberry cupcakes, Oreo blueberry biscuits and ice cream every Friday to Sunday during Duffy month.
Duffy theme month also extended to the outside of the park and flew into the sky.
Last month, the inaugural ceremony of the first Shanghai Disney Resort "Duffy" painted plane was held in kunming changshui international airport, Yunnan. Following the launch of the Disney Pixar Toy Story-themed painted plane Toy Story Happy Holiday last spring, Duffy Lianmeng became the fourth Disney-themed plane jointly launched by Shanghai Disney Resort and China Eastern Airlines.
Tamiflu without a "big movie", why is it popular? | Cool Music Research Institute
The theme elements of "Duffy and his friends" in the cabin are all over the cabin wall, headrest, luggage rack and so on. A promotional film with the theme of Duffy is also played on the screen to tell the passengers the warm-hearted story of Duffy and his friends. Passengers departing from Shanghai Hongqiao International Airport can see Tamiflu at the check-in counter of China Eastern Airlines, and some passengers will also be able to take the Tamiflu themed car ferry to board the plane.
Tamiflu without a "big movie", why is it popular? | Cool Music Institute
Where does Tamiflu come from?
In Tokyo Disneyland Resort, parks are divided into Tokyo Disneyland and Tokyo Disneyland Ocean. The former is more suitable for children and families, while the latter is more popular with adult tourists, especially young female tourists.
People who have been to Tokyo Disneyland will know that "Duffy and his friends" is the absolute protagonist there, and the limelight has overshadowed Mickey Minnie. During the peak season, the team taking photos with him may have to wait for three or four hours.
Many people will think that Duffy was originally created by Japanese Disney, but it is not. At first, this little bear appeared in the store named "Once Upon a Toy" in Orlando Disneyland, USA as a souvenir for a limited opening time. Its name was not Duffy, but Disney Bear. After being put on the shelves, the response was flat and did not attract any attention.
At that time, this teddy bear toy, which appeared as a Disney version of Teddy Bear, already had the characteristics of Duffy-the "meat pad" on the sole of the foot had the outline of Mickey's head. Later, Tokyo Disney Ocean (opened in 21), which just opened the park at that time and was looking for fresh inspiration, "took a fancy" to this little bear and thought it had the potential to sell well in Japan. After all, teddy bears with western temperament have always been very popular in Japan where kawaii culture flourished.
Two years later, in 24, Disney Bear made its grand debut in Japan. In 25, this little bear was completely packaged, not only with a name, but also with its own birth story. "Duffy"-people gave it a new name-is a toy bear made by Minnie herself, and brought it with Mickey on a long voyage as a companion. It's called Duffy, because Minnie gave the bear to Mickey in a Duffle Bag. Duffy the bear put on clothes-a sailor hat and a sailor suit to match the theme of the ocean in the park. It is no longer just a toy in a souvenir shop, but like Mickey, Minnie, Donald Duck and Goofy, it has been "upgraded" to become a Disney star walking around the park, shaking hands with fans and taking photos. In 26, in order to celebrate the 25th anniversary of Japan Disneyland, the store introduced various replaceable Duffy clothes suits.
Tamiflu without a "big movie", why is it popular? | cool music institute
Tamiflu without "big movies", why is it popular? | Cool Music Institute
It changed Tokyo Disneyland
Duffy succeeded. And the popularity has not diminished, especially among women aged 2-35, and its related toys have become a hot-selling collection. Whenever a new style comes on the market, there will be a long queue in front of the park store, and even the quantity will be limited. For a long time, Duffy has become the symbol of Tokyo Disneyland. It exists and only exists in Tokyo Disneyland. Its story and life all take place here, unlike other Disney characters, it first appeared in movies and cartoons.
Until 21, several "big events" happened in Duffy's life. First, it has its own performance-1 minutes of "My Friend Duffy", which will be staged several times a day in a garden restaurant.
Tamiflu without a "big movie", why is it popular? | cool music research institute
second, during the valentine's day this year, it welcomed a new partner, "Shellie May". Shirley Mei's story "setting" is slightly complicated: Duffy has a life under Mickey's wish, from "it" to "him", and he also hopes to have his own good friends. Minnie sewed a pink bear doll for him when she learned about it. Duffy was so happy that he took out his beautiful shells and gave them to his new friend, so Minnie named her "Shellie May".
Third, it walked out of Tokyo Disney Ocean and really sailed. Duffy returned to Disney World and Disneyland in the United States with a new look, and later appeared in Hong Kong Disneyland and Paris Disneyland.
In p>214, Tokyo Disneyland added a new partner to Duffy, namely Gelatoni, a mint painter; In 217, StellaLou, who is pink and purple and dreams of becoming a ballet dancer.
Tamiflu is unique not only in its warm and healing appearance and fluffy texture, but also in that in Japan, its related products can only be bought in Tokyo Disney Ocean, which creates a sense of scarcity. Moreover, Duffy Bear and Duffy's clothes are sold separately, and limited edition styles are often introduced, which allows people to look at it in the way of collecting Barbie dolls, and also have a unique Duffy.
The appearance of Duffy family has directly changed the temperament of Tokyo Disneyland, and also brought popularity and profits. According to Japanese media data, in 25, the per capita consumption of Tokyo Disney Resort reached the lowest level in the past 2 years, at 9,178 yen; In 21, this figure rose to more than 1, yen, and in 217 it was as high as 11,614 yen, to which Duffy contributed.
Tamiflu without a "big movie", why is it popular? | Cool Music Institute
Not everyone likes Tamiflu
Interestingly, the same success did not happen in the United States as expected. Although Duffy and Shirley Mei both have the obvious characteristics of "American retro", for example, Duffy is dressed like an American sailor in the 195s, and Shirley Mei's name seems to come from an old Hollywood movie in the 193s, but the real contemporary American consumers are not interested in this mysterious and powdery teddy bear.
When Duffy first returned to the United States in p>21, the Los Angeles Times wrote an analysis that the move was to improve the downward trend of product sales at that time, but it also pointed out that it was "not so easy" to sell Duffy Bear in the United States, because it was easier to sell around the popular movie Rapunzel than this teddy bear with no history. When guests enter the park to see Duffy, their first reaction will probably be "Where is this bear?"
Tamiflu without a "big movie", why is it popular? | Cool Music Institute
Now I go to Disneyland in the United States, but I can't find Duffy. In 215, five years after returning to the United States, the Walt Disney World Resort in Orlando decided to stop Duffy's performance, and related products were gradually withdrawn.
This incident has caused a controversy among the major fan forums and websites of Disneyland in the United States. People who don't like Duffy clap their hands and applaud. They think that "this kind of character without the support of movies and stories is soulless" and "the sailor suit looks stupid". However, most people who like Duffy have been to Tokyo Disneyland, thinking that Disneyland in the United States did not understand the essence of reaching the Philippines at all, but just managed to push it out casually, and the surrounding products were also very simple and rough. In the special forum of Disneyland named "Micethat", a netizen named "Duffydaisuki" said that "Disney Bear is not Duffy" and "If you have never been to Tokyo Disneyland and don't take the initiative to inquire, it is impossible for an American consumer to know who Duffy is, and American Disneyland has not done any decent publicity to establish an emotional connection."
But even if they do well, can Tamiflu succeed in America? Not necessarily. Duffy's success in Japan has many reasons, which are related to Tokyo Disneyland's relatively independent and powerful design and marketing capabilities, Japanese consumers' love to follow the trend, like "limited products" and are willing to spend money on "surroundings", and also related to Japanese "Kawaii" culture.
Tamiflu without a "big movie", why is it popular? | Kule Institute
"Kawaii", which means "cuteness" in Japanese, is a popular cultural phenomenon in Japan that rose in the 197s, and has since become an important element of Japanese culture and an all-round embodiment in life. But if we dig deeper, this aesthetic tendency of personification and loveliness can be traced back to ancient times. In recent years, lovely culture has become an important part of Japan's export, but there are endless criticisms. Japanese cultural scholars believe that lovely culture is actually a kind of discrimination against women and age. On the contrary, the mainstream aesthetic pursuit in the United States is mature and childish, which should be avoided as much as possible.
For both Hong Kong Disneyland and Shanghai Disneyland in Asia, cuteness is understandable and welcome. In Hong Kong Disneyland, which welcomed Duffy almost at the same time as Disneyland in the United States, Duffy's situation was completely different. Two bears were very popular in Hong Kong. In 217, Hong Kong even had an exclusive Duffy family character-cookie, a yellow puppy pastry chef.
Tamiflu without a "big movie", why is it popular? | Cool Music Institute
Is Tamiflu important to Shanghai Disneyland? As Duffy Month unfolds, the answer is self-evident.
Duffy has been stationed in Shanghai Disney Resort since it opened in p>216. Shanghai Disneyland's "Old Station Store" is its home, which continues Duffy's travel theme. Duffy's friends also came one after another-the girl Xiong Xuelimei, the painter Geradoni, and the rabbit star Delu. Since its opening, there have been hundreds of Duffy series in Shanghai Disney Resort, many of which are world firsts, and they are only available in the old station store and Disney World store of Disneyland. When Shirley Mei first arrived in Shanghai Disneyland, Paradise also designed a retro Shanghai dress for her, as well as a series of clothes with China characteristics.