The name of the product is equivalent to the brand name. Four points need to be paid attention to when naming the product: 1. It conforms to the characteristics of the product and is worthy of the name, so that customers can understand the product through the name; 2. It is helpful for advertising and promotion, and the name should be It should be easy to pronounce, and do not use uncommon or difficult-to-pronounce words; 3. It has no limitations and is suitable for future development of new products or transformation; 4. It can be registered and can be registered as a trademark.
1. In line with product characteristics
The name of the product is equivalent to the brand name, which is people’s inner impression of a product or series of products. The more people remember the name of the brand, the more people remember it. The brand is constantly being built. The name of the product should match the style, efficacy or characteristics of the product, etc. Only by being worthy of the name can customers be able to associate the function of our branded product from the name.
2. Conducive to advertising and promotion
Whether it is naming a company, brand or baby, it is important to make the name pleasant and smooth. The function of a name is to spread it among people continuously. If you want the process to go smoothly, being nice and easy to pronounce is an essential condition. People do not have a strong memory for complex and rare characters, so you should not choose names that are difficult to pronounce and difficult to decipher. People are not willing to repeat or read names that are difficult to pronounce, so the rhythm of the brand name must be considered.
3. No limitations
When considering making a product bigger and stronger, you must also consider its development prospects. Some companies’ brand names only shape one product. Although people recognize it It does, but the profit brought by one product is far from enough. At this time, it is not smooth to use the influence of the brand to develop new products, and sometimes it is necessary to reshape a brand. Therefore, the brand name must have a certain pattern that is suitable for our future development of new products or transformation.
4. Can be registered
When a brand has developed to a certain level, it needs to be registered as a trademark to prevent others from imitating and plagiarizing our name and stealing customer traffic. Looking at the overall situation, there is no difference between a brand and a trademark. They are both intangible assets of the company. Only by registering a trademark can we continue to develop.
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