Don't be misled.
The real reason why McDonald's changed its name is that McDonald's China was sold to CITIC!
Secondly, the name change of McDonald's is just the name change of the company, and the store will not be renamed!
1. McDonald's China was sold to CITIC!
On January 9, 217, CITIC, CITIC Capital Holdings, Carlyle Investment Group and McDonald's beat other competitors, reached a strategic cooperation with McDonald's and set up a new company, and acquired McDonald's business in China Mainland and Hong Kong with a total consideration of up to US$ 2.8 billion (about HK$ 16.14 billion) (the specific transaction price is still under negotiation) to become the main franchisees of McDonald's in China Mainland and Hong Kong in the next 2 years.
After the transaction, CITIC became the largest shareholder of McDonald's, holding 52% of McDonald's shares. And McDonald's itself is only 2%.
In short, McDonald's is now CITIC's company.
since you have changed your family, isn't it normal to change your name? I used to have to change my name when I adopted a child.
After the acquisition of McDonald's, if it doesn't change its name, CITIC feels that it has made a fake acquisition, and McDonald's feels that it has to bear a reputation problem for China McDonald's.
so it's better to change the name, and everyone will be happy.
Second, just changing the company name will not change the name of McDonald's China to Golden Arch, but this is only the change of the company name, which will not affect the operation of the store. Therefore, I think that McDonald's stores will become Golden Arch in the future, so I'd better save it.
unchanged.
so, you still went to McDonald's restaurant, and that sign is "m", which says McDonald's place!
You still eat classic McDonald's dishes, such as
hamburgers, not Chinese buns, and so on.
actually, this kind of situation is very common.
it is very common to change the nature of the company's equity and change the company name, because it involves various aspects such as finance and taxation.
actually, take a closer look.
for example, Baidu, which we are familiar with, actually has many companies under it.
For example, this is Baidu's company
This is also Baidu's company
Third, in fact, McDonald's does have the title of "Golden Arch" in the world
This may be different from what most people think. Internationally, some people do call it "Golden Arch", and this name is very recognized in the west, which is characterized by McDonald's big arch!
There is even the famous "Golden Arch Theory", which is based on McDonald's.
That is, as long as both countries have McDonald's, they will not fight, because they will be attracted by McDonald's Big Mac and French fries.
So, just face the fact that McDonald's changed its name.