How to give a company a wealthy name
In social life, we often see industrial and commercial names, that is, store naming, company naming, product naming, trademark naming, etc. Etc., most of these business names are thought up by people after racking their brains and carefully considering each word, because whether the business name is appropriate or not is directly related to the business and image of the business. As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own business projects, products, consumer objects, etc.
It depends on local conditions and varies from product to product. This is a commercial name. The main characteristics of a name.
1. Names to attract business
In real life, store signs (store names) with high generalization and strong appeal can provide visual stimulation to consumers. and psychological effects are important. Whether the name of the store is good or bad is the key to whether it can arouse consumers' curiosity and whether it can make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business.
The following aspects should be considered when naming a store:
1. The name of the store must be consistent with the products operated. The method of naming the store can usually reflect the business characteristics of the operator or the main business. The excellent quality of the store makes it easy for consumers to identify the business scope of the store and create a desire to purchase. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or other signs. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes.
2. Store names must be novel and unconventional, and can quickly capture consumers’ vision. Store names must be novel, arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Big Three Dollars, Store names such as Goubuli arouse interest and curiosity among consumers.
3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
4. The store name should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel at ease and comfortable. For example, Louwailou, Taotaoju, etc. The methods for naming stores mainly include the following:
(1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying , Kangle Pharmacy, etc.
(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.
(3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.
2. The name that shapes the image
Shaping the image is very important for every company, and it can be said to be related to their life and death. The first step in shaping your image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure your market share, expand the market, stabilize and attract many consumers, you must have a strong product brand and a resounding corporate name.
1. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain. It has a magnificent and spectacular meaning. The sun is the reddest and Changhong is renewed. Similarly, it produces color TV sets. The name of the famous Konka Company means a happy life with numerous excellent products.
Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name Sanjiu, has countless unforgettable meanings in ancient Chinese, and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.
2. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people.
This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.
3. The name has affinity. A good corporate name should not give people a too serious feeling, nor should it give people a feeling of rejecting people from thousands of miles away. Instead, it should have an affinity, that is, it should be respectful to people. The feeling of being close and trustworthy, at least gives people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village comes from "Qingming" by Du Mu, a poet of the Tang Dynasty. When I asked where the restaurant was, the shepherd boy pointed to a poem in Xinghua Village. This name has a rural feel and gives people on the road a sense of intimacy. Another example is the Sichuan Tiange Group Company. The name Tiange comes from the Tang poem Goose, Goose, Goose, and Bent Neck to the Sky, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to come from the name of a child from an ordinary family. It gives people a friendly and easy-going feeling and is easily recognized by customers.
3. Several types of enterprise naming
1. Enterprise names based on place names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.
2. Use auspicious and socially favored things as corporate names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Mall and so on.
3. Choose wealthy and noble words as your company name. Such company names can be divided into two categories: implicit and straightforward. The more straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlion Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.
4. Choose a name with a strong traditional commercial flavor as the company name. This type of name was most popular in China in the old days. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. Most of the names of such enterprises are composed of Chinese characters with auspiciousness and auspiciousness, which means auspiciousness for their business operations and production.
5. Choose a name with a modern meaning as your company name. In order to comply with the trend of the times and cater to the aesthetic tastes of modern consumers, some companies pay attention to choosing names with a modern meaning. Such names generally give people a sense of foreignness. , giving people a sense of commercial taste and fun. Such as Beijing Yansha Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hair Salon, Haiyun Bodybuilding Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more companies are using foreign language transliterations and pursuing foreign names. Many names only focus on the gorgeous meaning of the word, and are composed of several characters with quite modern meanings. As for the meaning of the name, it does not matter. Pay attention again. This kind of corporate name will eventually lose its cultural connotation and become a symbol.
4. The name of tourism industry
China’s tourist attractions are generally divided into three types, one is purely natural landscape, the other is purely cultural landscape, and the other is purely natural landscape. It has both natural landscape and cultural landscape.
The original names of tourist attractions with natural landscapes lack humanistic connotations, so it is better to use literary words. For example, the famous Jiuzhaigou and Huanglong tourist areas use words that directly describe the landscape. Such as Changhai, Pucui Lake, Wucai Lake, Pearl Waterfall, etc. in Jiuzhaigou Valley. Huangguoshu Waterfall, Xinjiang Tianchi, Zhangjiajie Shili Gallery and other scenic spots all use adjectives directly.
Because cultural landscapes have historical connotations, their names are directly related to historical events, characters, and locations. For example, Huangliang Meng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to the Chinese idiom Huang Liang Meng. Jiezhou Guandi Temple, its name is related to the fact that this place is the origin of Guan Yu, and it became the ancestor of the Wu Temple. Another example is the names of Bingshu Baojian Gorge and Goddess Peak in the Three Gorges, which are all named according to historical legends and fairy tales.
The names of scenic spots that have both humanistic and natural landscapes also combine the characteristics of both humanistic and natural landscapes. For example, Mount Ejue in Sichuan has Wannian Temple, Xianfeng Temple, Baoguo Temple, and Chunshan Temple. There are cultural landscape names such as Yangdian, Fuhu Temple, Shenshui Pavilion, Xixiangchi, Qingyin Pavilion, Leiyin Temple, Jinxiang, etc., and there are also natural landscape names such as Yixiantian, Zilongdong, Hongchun Xiaoyu, etc. Names for tourist destinations , because they want to attract tourists and show the charm of tourist destinations, their names have a strong literary flavor. For a tourist attraction like garden architecture, the name is more elegant and tasteful. For example, the Jinci Temple in Taiyuan, Shanxi Province, has scenic spots such as Water Mirror Terrace, Fish Marsh Feiliang, Taifengxuan, Jingyi Garden, Suohong Bridge, Liubizha, Zhenqu Pavilion, Butie Zhou, Nanlao Spring, Shengman Tower, etc. These landscapes The name has a strong literary interest. Names with rich literary meaning are the most important features of the names of tourist attractions. Another characteristic of the names of tourist attractions is that they pay attention to the cultural connotation of the name, and try their best to combine it with historical legends, folklore, myths and legends, literary imagination, and observation. For example, the Giant Reclining Buddha in Mount Ejue and the Sleeping Beauty in Dianchi Lake in Kunming were all landscape names derived by later generations based on careful observation of mountain shapes and their literary imagination.
5. Name of the real estate industry
As competition in the real estate industry becomes increasingly fierce, more and more attention is paid to the names of residential communities being built. Injecting cultural connotation into newly built residential communities has become a common sense among society and people in the real estate industry. A good residential community name and a good developer company name will have a positive effect on consumers. The naming of real estate residential areas, after injecting cultural connotations, will give people a refreshing feeling, bring people a kind of pleasure, and make people happy. For example, the name of a real estate residential area located near Liuhuaxi in Chengdu should be related to Du Fu's Thatched Cottage. This area is a common scene in Du Fu's poems. The name is copied from Du Fu's poems, which will undoubtedly add a lot of charm to the community. . If we give the buildings in this community the following names: Chengjiang, Yueyong, Xiuzhu, Qianrun, Yuanjiang, Jianchun, or Yingjiabi, Lifangzhou, Zhujingjia, Qingweilin, Jintingdong, Zhaohui Guo will give people a feeling of cultural taste and a sense of elegance. But if you give each building the following names: Victory, Triumph, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or names such as Blue Bank, Hongfan, Xuetao, Xiafei, etc., it will give people a nondescript or incongruous name. feeling, and has no cultural taste at all, unable to create a warm and pleasant cultural atmosphere. Only when the modern real estate industry uses names and pays attention to its humanistic connotations can it gain the upper hand and seize the commanding heights under the same competitive conditions. If the name is too vulgar, it will make people feel that the taste is not high and it lacks class; if the name is elegant, different names should be used according to the type of city, location, and what kind of consumers it is intended for. Only in this way can we cater to consumer psychology and attract your attention.
6. Specific steps and methods for naming enterprises and products
The naming methods for enterprises and products are based on industry characteristics and product performance, and incorporate the principles of Chinese characters (phonics, meanings, glyphs, etc.). CI principles, Tai Chi principles, aesthetic principles, geography and humanities, regional culture, age structure and focusing on the internationalization and creativity of naming. Finally, proper positioning and comprehensive analysis create a unique style that is easy to identify and spread, which is conducive to the development of the enterprise. Name, with cultural heritage, creates a world famous brand. Of course, the agility of mathematics has its inducing and suggestive power on everything that has a name or title.
Therefore, it is safer to refer to the good and bad fortune of 81 when naming a company or product. Especially when naming a company, the company name, word-of-mouth name (trade name) and mathematics are auspicious. The general name of the company should also be auspicious in mathematics and the meaning of the words should be good. The five mathematical elements should be in harmony with the name of the person in charge (legal representative) and the five elements of personality. The five elements of the company name should not be in conflict with the five elements of the personality of the person in charge. Notes on naming enterprise products: The industry nature, registered capital, geographical location, business scope, corporate philosophy, name of the operator and year, month, day and hour of birth (lunar calendar) of the enterprise need to be provided.
Because cultural landscapes have historical connotations, their names are directly related to historical events, characters, and locations. For example, Huangliang Meng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to the Chinese idiom Huang Liang Meng. Jiezhou Guandi Temple, its name is related to the fact that this place is the origin of Guan Yu, and it became the ancestor of the Wu Temple. Another example is the names of Bingshu Baojian Gorge and Goddess Peak in the Three Gorges, which are all named according to historical legends and fairy tales.
The names of scenic spots that have both humanistic and natural landscapes also combine the characteristics of both humanistic and natural landscapes. For example, Mount Ejue in Sichuan has Wannian Temple, Xianfeng Temple, Baoguo Temple, and Chunshan Temple. There are cultural landscape names such as Yangdian, Fuhu Temple, Shenshui Pavilion, Xixiangchi, Qingyin Pavilion, Leiyin Temple, Jinxiang, etc., as well as natural landscape names such as Yixiantian, Zilongdong, Hongchun Xiaoyu, etc. Names for tourist destinations , because they want to attract tourists and show the charm of tourist destinations, their names have a strong literary flavor. For a tourist attraction like garden architecture, the name is more elegant and tasteful. For example, the Jinci Temple in Taiyuan, Shanxi Province, has scenic spots such as Water Mirror Terrace, Fish Marsh Feiliang, Taifengxuan, Jingyi Garden, Suohong Bridge, Liubizha, Zhenqu Pavilion, Butie Zhou, Nanlao Spring, Shengman Tower, etc. These landscapes The name has a strong literary interest. Names rich in literary meaning are the biggest feature of tourist resort names. Another characteristic of the names of tourist attractions is that they pay attention to the cultural connotation of the name, and try their best to combine it with historical legends, folklore, myths and legends, literary imagination, and observation. For example, the Giant Reclining Buddha in Mount Ejue and the Sleeping Beauty in Dianchi Lake in Kunming were named by later generations based on their careful observation of the mountain shape and their literary imagination.
The above is my personal opinion for your reference!