Don’t reverse the order of the process of becoming a blogger
1-Account positioning recommendation
·Daily vlog recommendation index ★★★★
< p>Vlog is a popular field at present. By recording your daily life, you can record fragmented life into short videos to show your true side. When shooting vlog short videos, you should have a theme, clear priorities, and highlight key points. It would be better if you can have personal characteristics and create a personal IP!·Recommendation Index in the Food Field★★★★< /p>
The food field can be divided into food production or eating and broadcasting, which will be more popular late at night. When shooting, you can use lighting to create an appetizing and warm atmosphere. When making videos, you need to pay extra attention to the steps and processes to make the picture clearer and rich in content.
·Recommendation index in the field of beauty ★★★
The beauty track itself loves beauty and can conduct makeup teaching, product evaluation, and popularization of skin care knowledge. In addition, you need to have certain knowledge of beauty and makeup and good expression skills to express your opinions clearly.
2-Account creation
·Personalization: Let people understand at a glance what this account does, what value it can bring to everyone, and why should they follow you?
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·Avatar: Suitable for the person’s positioning, portrait, landscape, illustration, etc.
·Name: Nickname + vertical track, crowd + vertical track
·Introduction : Character introduction, personal characteristics, professional display
·Benchmark accounts: Find high-quality accounts in the same field, compile more than ten popular cases, dismantle and summarize experience
3- Benchmark accounts
·Big shot level (fans>200,000)
The topic selection, planning and operation of this type of bloggers have matured, which is our long-term goal. Pay attention to their topic selection, direction, and long-term operational thinking
·Role model level (5-20W followers)
This type of blogger has a certain fan base and can pay attention to each other's Personal design, topic selection, content planning, etc., think about what characteristics are there and how to make differences
·Role model level (5-20W fans)
Although the fans of this type of blogger are not There are many, but if you successfully start the account, there are also popular contents.
You can learn the topic selection, style, cover, copywriting, etc. of popular content
4-How to search for benchmarking accounts
·Search for relevant keywords
Directly Search for keywords on the platform, and you can view popular content and bloggers in the same track under the user list
·Check the authors of popular videos under related topics
Each field will have its own Related topics, you can also view popular works under the topic details page. Authors of high-quality works can also be referenced for benchmarking accounts
·Third-party data platforms
For example, Cicada Data, Fei Gua Data, Kaola New Media, Massive Creativity
5-Dismantling and Benchmarking
·General Direction
Account positioning, account features, account name , homepage design, content framework
·Small direction
Hot note content, keywords, title, cover, script content, interaction, etc.
·Specific data
Avatar, introduction, comments, likes, posting time and frequency, fan portraits, etc.
6-Title copywriting is also very important
You can search to find out first How to choose the title of a popular article, regardless of the field or article type, mainly refer to the other party's writing ideas. Pay attention to the title and content to avoid infringement and banned words
·Digital Law
< p>Numbers can bring a sense of impact to people and easily arouse the curiosity of viewers·Instant information method
Instant summary style titles can allow users to intuitively see the main content< /p>
·Questioning method
Use the title directly to raise questions and arouse everyone’s thirst for knowledge
·Pain points
Talk directly to the pain points and stimulate the viewer Emotions, generate buzz
·Curiosity
Create suspense and attract users to stay by raising questions or leaving blanks
7-Publish Gold Time
There are three traffic peak periods every day - 8:00/12:00/18:00. Fans in different tracks have different levels of activity. When publishing works, you can first refer to the releases of bloggers in the same field. time, but everyone's situation will be different. After you start, you should summarize and adjust the account in time according to your own account situation. It is recommended to update the new account every three days. For subsequent stability, you can update 2-3 articles per week
·Daily bloggers: 11:00-13:00; 18:00-20:00
·Food bloggers: 11:00-13:00; 16:00-22:00
p>·Store bloggers: 12:00-14:00; 17:00-21:00
·Beauty bloggers: 7:00-9:00; 19:00 -21:00
·Outfit bloggers: 11:00-13:00; 18:00-20:00
·Maternity and baby bloggers: 9:00-10 : 00; 18:00-20:00
·Home bloggers: 8:00-10:00; 12:00-14:00
·Cute pet bloggers: 12:00-13:00; 19:00-23:00
·Learning bloggers: 6:00-8:00; 18:00-21:00
· Knowledge bloggers: 11:30-13:00; 19:00-22:00
8-Data review
Analyze the rise of articles 1-2 days after the content is released Analyze the pain points, value and style of high-like articles based on fan data and like counts, and constantly adjust and optimize your content
·Views: cover, title, banned words, account activity
·Average viewing time per person: golden 3 seconds, 5 seconds of explanation, 8 seconds of reversal
·Likes/favorites/comments: content, emotions, values
·User source: individual Home page, search source, home page recommendation, sharing
·7-day browsing data trend
9-Official account interaction
When publishing works, you can click @Related You can also follow the activities through the official account of the field. If it is discovered by the official to be high-quality content, you may get exposure rewards~