Fu Lu Lin Men Fu Tian Xiang Ling Happy New Year's first broadcast of the New Year's blessing and tiger gifts collection trendy opening

Affected by the global economic recession and the epidemic, the mini-car industry will enter a slight decline cycle in 2021, and the industry will enter an era of involution. Foton Xiangling achieved growth against the trend in 2021, ranking second in the industry; among them, the heavy-duty micro-truck market share reached 32.7%, firmly ranking as the king of the industry; what makes us even more proud is the micro-truck refrigerated truck For every 10 units sold, 5 are Xiangling; for every 10 Yishan vehicles sold, 8 are Xiangling, becoming the real "hot-selling car" in the mini-car segment.

Discover the secret of Futian Xiangling’s contrarian growth secret that achieved overtaking in the industry and became famous in the “epidemic” battle in three years – it is undoubtedly a product that truly “kills” in the spirit of the Internet and truly achieves brand loyalty with users. **Innovative business model.

As a new force in the microcard industry, we have repeatedly led the industry in breaking through and making collective progress. 2022 will be the first year of brand renewal for Futian Xiangling’s dual IP operation of “Xiaocailu” and “Giant Panda”. On the first happy day of the New Year in the Year of the Tiger, Foton Xiangling launched for the first time in the mini-car industry the first broadcast of Foton Xiangling's Happy Day New Year and the trendy launch of the New Year's Gifts with the theme of deer and cats making tigers. The city's private live broadcast of micro-variety shows overcomes the high cost of digital media traffic dividends and the stubborn problems of information cocooning, explores a new marketing model of deep integration of public relations and live broadcast, and creates three forces of content, marketing and branding that empower terminal dealers. Integrated private domain live broadcast "triathlon".

This event is sponsored by Linglong Tire, Yuchai Petronas, Dongpeng Special Beverage, and Huifa Food. Through the central live broadcast of a micro variety show, it is linked to hundreds of cities across the country. "Rain" and other blessings for the Year of the Tiger attracted more than 100,000 industry-related users and fans to watch the carnival, creating the first private live broadcast in the era of digital marketing in the truck industry.

Futian Xiangling’s first live broadcast in the New Year

Dominating the screen and out of the circle? Leading the industry

Since its establishment in 2018, Futian Xiangling has been adhering to the "creation" The brand positioning of "Fulu Happy Car" is the first in the industry to propose the brand connotation of "youth, passion, growth and responsibility". Its brand proposition is a kind of spirit and culture of the times. This upward spirit is not only the driving force for brand development, but also gives customers a happy experience, a unique label that is in line with the new generation of young people.

At the beginning of 2021, Futian Xiangling V3 emerged as a "big game" in the mountain city of Chongqing. It has the blessing of the four national trendy IPs of Qinglong, White Tiger, Suzaku and Xuanwu, becoming a new generation The "mobile trendy shop" pursued by truck enthusiasts has become the trendiest brother in the truck industry. As the New Year of the Year of the Tiger approaches in 2022, Futian Xiangling’s first broadcast of Happy New Year’s Day and the trendy launch of the New Year’s Gifts for the Year of the Tiger are launched on the cloud. It is once again making an impact in the industry with its fun, interactive, and dramatic micro-variety live broadcasts. Dominate the screen inside and out of the circle, breaking the mental cognition of consumers.

Wang Liping, general manager of Xiangling Marketing Company of Foton Motor Group's Times Business Unit, said: Foton Motor's production and sales will exceed 10 million units in 2021, becoming China's first commercial vehicle brand with sales exceeding 10 million units. In the face of epidemic fluctuations, rising raw material prices and uncertainty in 2021, Foton Xiangling bravely forged ahead through the waves, ranking second in the industry in market share, especially heavy-duty vehicles, becoming "the strongest micro vehicle on the planet" Card", the brand refresh operated by the dual IP of "Giant Panda" and "Xiao Cai Lu" will refresh the mental understanding of the new generation of card users. At the same time, Futian Xiangling is actively changing roles to build an ecological brand built by users. This time, the live broadcast of the micro-variety show to celebrate the Spring Festival and send New Year gifts is vibrating at the same frequency as the users in the cloud, allowing fans to enjoy it without leaving home. Get the first gift of the New Year when you buy a car next year.

Wang Liping, general manager of Xiangling Marketing Company of Foton Motor Group's Times Business Unit, gave a New Year's greeting speech

The "deer and cat" are full of vitality

The three treasures of deer, cat and tiger are making trouble Spring opens the curtain of Futian Xiangling’s 2022 dual-IP operation. In October 2021, Xiangling released the first IP "Xiaocailu" in the microcard industry, sounding the clarion call for brand renewal and improvement. Light, flexible and cool, Xiangling is a small lucky deer. Deer is a mascot for praying for good fortune and good fortune. Wherever the deer goes, it will bring auspiciousness. Xiangling’s single-wheel product is named Xiaocailu, which means that if Xiangling Xiaocailu is owned by Xianglingjiao, it will be able to make money in the business field, create wealth easily, and become a big winner in life.

Reliable tide for heavy loads, Xiangling Giant Panda. The giant panda is known as China's national treasure and symbolizes China. The giant panda's round and plump body represents strength.

Xiangling's rear two-wheel products use "Giant Panda" as the IP image, which means that the panda attracts wealth. Futian Xiangling is the first choice for young people to start their own business. It aims to bring blessings and wealth to users and lead the way to create wealth without worries. 2022 is the year for the IP operation of Futian Xiangling's two major product lines, Xiaocailu and Giant Panda. Xiaocailu and Giant Panda are the embodiment of Xiangling's love for the majority of cards, and also represent Xiangling's love for all "Xiangling" Our best wishes, hope that everyone can easily create wealth and get rich quickly.

The light-loaded "Little Cailu" and the heavy-loaded "Giant Panda" will definitely become the new mental understanding of young card users when choosing micro-cards, and will also once again establish a new way of IP breaking through the communication circle in the industry. wind vane.

Foton Xiangling Dual IP Image Release

Pan Zesheng, Deputy General Manager of Xiangling Marketing Company of Foton Motor Group’s Times Business Unit, explained the Dual IP

Great gathering of Italian trends Auspicious Year

Futian Xiangling is good at capturing the "heart" of every market segment and every user. From Xiangling M to Xiangling V, and then to the trend-setting launch of Xiangling V3 in 2021, the design of each popular product is full of unique experience, surprises full of youthful vitality, and surprises that are eye-catching. This coincides with the new generation of card enthusiasts’ trendy view of “not settling for anything”. The 8 newly released mobile trendy store solutions for major scenarios in 2021 are even more imaginative cross-border marketing, which has made Futian Xiangling a success. A new brand image that is constantly sharpening and becoming younger. The "Mobile Trendy Shop" exclusively advocated by Xiangling is indispensable for this micro variety show live broadcast. What is even more intriguing is that Xiangling and strategic value customers jointly innovated the operation form of "Mobile Trendy Shop"-brand strong Strongly co-branded "Internet Celebrity Trendy Products" lucky bags, Xiangling & Huifa Foods jointly named "You Will Make Hair" lucky bags, Xiangling & Dongpeng Specialty Drinks jointly named "Full of Vitality" lucky bags, Xiangling & Hua Xizi jointly named "Hua Rong Sai Xizi" "The lucky bag and other six kinds of lucky bags have brought fans to a new level on the first happy day of the New Year. More than 10,000 water chestnut lovers across the country have been lucky and enjoyed the lucky tiger New Year gift.

Futian Xiangling’s new year’s gift fair opens

Two swords come together? Brand creation first

Futian Xiangling is the first in the industry The micro-card brand that proposed the "happy car on the road to wealth creation" has shouldered the responsibility of a state-owned enterprise since its birth. It takes rooting in the Chinese market and serving the Chinese people as its own responsibility. It leads the industry's product upgrades through innovation and change, and introduces new products to boost user demand upgrades. . In 2022, Futian Xiangling pioneered the brand strategy of dual IP operation in the industry, which is just like the brand vision conveyed by Chaochuang Market - allowing the new generation who can't wait to "burn calories" on the road to entrepreneurship to quickly become a stall, fashion shop, An expert in building materials and home furnishings.

The four major mobile trendy stores of Fu, Lu, Shou and Xi

In 2022, the connotation and extension of Futian Xiangling Happy Day will be completely upgraded, giving Chinese cardholders reason to believe that they will love you more than ever On 520, the new policy of buying tens of millions of good cars with red envelopes will become a New Year topic spread by word of mouth among card lovers. Not only do I love you, but I love you endlessly. Every month’s happy day will be an IP event for Futian Xiangling fans. Every year’s fandom season will be a dreamland for micro-card card lovers. Every normalized fandom festival will be the brand’s embrace of users’ intimacy. promise.

Futian Xiangling wants the user-centered spark to start a prairie fire, and wants the entire microcard industry to shift the direction of competition from price to value. From offline annual interactions to online monthly celebrations, the seamless integration between card friends has allowed Futian Xiangling to truly touch the boundaries of users' expectations, love and imagination for the Xiangling brand deep in their hearts.

In the New Year of the Year of the Tiger, Futian Xiangling’s die-hard fans received not only auspicious New Year greetings, but also a New Year’s gift from thousands of fans with the spirit of the tiger.