It's hard to start a business, and it's even harder to start from scratch. It requires entrepreneurs to have a greater advantage in other aspects. For example, extensive social relations, certain financing ability, business information and sales channels. Below I will untie the process of starting a business from scratch for everyone, hoping to help you.
Starting a business from scratch
It was only 7 o'clock in the morning, and Lu Jingang started a busy day as usual. As the name implies, Lu Jingang is always the earliest to go to work and the latest to leave, which is also his pleasure. As long as I have nothing to do, I will feel very uncomfortable. ? Thus, in just over 1 years, a legend was born: the poor boy who only took 7 yuan out to travel in those years turned into a billionaire?
punching machine drives out workaholics
Chairman of Huahui International Co., Ltd., Chairman of Sichuan Huiji Food Industry Co., Ltd. and Chairman of Chengdu Hualong Food Industry Co., Ltd.? Now Lv Jingang's title is enviable, but in 199, he was just a 17-year-old poor boy from Nanxi, Yibin, with only 7 yuan money.
in the following five years, Lu Jingang worked as a cook, a delivery driver and a salesman without money or personal support? Although his job was not ideal, he persisted with an indomitable spirit and accumulated a lot of life? The first bucket of gold? A large number of food enterprises and retail enterprises have valuable resources and rich relevant marketing experience.
use? The first bucket of gold? Lu Jingang scraped together tens of thousands of yuan to invest and set up Chengdu Hualong Food Company in 1996, and began to move towards the road of food agency. At the beginning of the business, there were only five poor people in the company, and the business development did not improve for a long time.
but Lu Jingang did something unexpectedly? Stupid? I bought a punch card machine with 3,8 yuan, accounting for more than 1% of the total fund-at that time, punch cards were not popular in many big companies. Lu Jingang said that this is to remind yourself to work hard; The punch card machine also witnessed his crazy efforts: from the establishment of the company to the present, Lu Jingang was the earliest to go to work and the latest to leave.
Lu Jingang's efforts have received great returns. By 2, Hualong Food successfully represented dozens of well-known brands at home and abroad, and built a sales network with 1% coverage of Shangchao and community convenience stores in Sichuan, dominating the party.
superior courage
? The success or failure of product development and sales depends on the market. I will never do products and businesses without a market. ? Lv Jingang is very brave, and he is a fighter who fights selflessly in the commercial war, but everyone who is familiar with him knows that the young boss is full of wisdom and courage in his bones.
in 21, Lu Jingang represented a melon seed brand in Anhui. Once in Anhui, he saw the production technology of this kind of melon seeds in detail and suddenly realized: the original melon seeds are not? Fried? Yes, but with Chinese herbal medicines as auxiliary materials, through soaking, steaming, boiling, drying and other production processes? Cook? Made of. So Lu Jingang came up with an idea: why not move the craft to Chengdu and produce one himself? Cook? The idea of melon seeds
didn't win the support of the people around, but in August 21, Lu Jingang invested 5 million yuan to set up Huiji Food Co., Ltd., and at the same time hired the original team of Huizhou melon seeds with high salary to name them carefully for himself? Emblem? Melon seeds are used as production guidance. Almost overnight? Emblem? Melon seeds sell well in Sichuan and southwest China; After that? Emblem? Products such as dried tofu series are also gradually booming.
Trading the future for credibility
However, the development of the two signboards was not smooth sailing, especially during 22-23. Emblem? The development and expansion of the bank has encountered a serious shortage of funds, and Lu Jingang, who runs between banks, has not found a solution for a long time. What should we do? He decided to gamble with his reputation.
Lu Jingang showed his personality charm: he took out all his property, including real estate, as a risk guarantee and signed a promise to repay it for life. This is putting my personal future into it. ? His practice won the trust of many banks, and after successfully obtaining funds, Emblem? Realize the leap again. Hualong? And? Emblem? Both assets exceed 1 million. ? This is? Emblem? In the past eight years, I have been under the greatest pressure. Being able to bear the pressure itself is a process that managers must go through. If I can't even pass this level, I'm afraid I'll have collapsed long ago. ? He said frankly. Starting a business from scratch Part II
In 1982, 18-year-old Ma Yun failed the college entrance examination for the first time and went to school to make a living. He worked as a secretary, worked as a porter, and later delivered books to a magazine. By chance, Ma Yun came into contact with Lu Yao's masterpiece "Life" when he was copying documents for the chairman of Zhejiang Dancers Association. This book quickly changed Ma Yun's thoughts. What did Ma Yun realize from the book? Although the road of life is long, the key points are often only a few steps? I made up my mind to take the second college entrance examination. In 1983, 19-year-old Ma Yun still failed in the second college entrance examination, with a total difference of 14 points. However, inspired by the spirit of "Volleyball Woman", he was prepared to take the third college entrance examination, because his family objected that he had to go to work during the day and go to night school at night, but he was determined never to give up. In 1984, 2-year-old Ma Yun passed the college entrance examination for the third time. His score is a junior college score, which is 5 points short of the undergraduate line. Later, because Ma Yun was dissatisfied with the enrollment of his major, Ma Yun was transferred to the foreign language undergraduate major, and he stumbled and staggered into the undergraduate course of Hangzhou Normal University. After graduating from 24-year-old Ma Yun University in 1988, he joined Hangzhou Dianzi University as an English teacher. In 1988? In 1995, while teaching at Hangzhou Dianzi University, she taught English part-time in an evening school in Hangzhou, and at the same time helped others with English translation. Resigned as a university teacher in 1995. In 1994, at the age of 3, Ma Yun started his business and founded the first professional translation agency-Haibo translation agency.
in 1995? Hangzhou English is the best? Ma Yun, a 31-year-old, was entrusted by the Zhejiang Provincial Communications Department to ask for a debt in the United States. As a result, the money didn't reach a penny, but I found one? The treasure house is in Seattle, and Ma Yun, who knows nothing about computers, went online for the first time. As soon as he learned to surf the Internet, he actually thought of making an online advertisement for his translation agency. At 1 am, he sent the advertisement online. Before 12 noon, he received six email from the United States, Germany and Japan, saying that this was the first webpage they had seen about China. Ma Yun realized at that time that the Internet was a gold mine. I began to imagine returning to China to set up a company specializing in the Internet. Ma Yun came up with the idea of collecting domestic enterprise information and publishing it online to the whole world. He immediately decided to cooperate with friends in Seattle, a world-first B2B e-commerce model, and thus began to have creativity. And named China Yellow Pages. On the night of returning home, Ma Yun made an appointment with 24 friends, who are also nominal students of his evening school, to introduce them. As a result, 23 people objected, and only one said that they could try. Ma Yun thought for a night, but decided to do it the next morning, even if 24 people were against it. ? In fact, the biggest determination is not that I have great confidence in the Internet, but that I think that doing one thing, experience is success. If you go for a break, you can turn around if you can't, but if you don't do it, it's just like thinking about thousands of roads at night and taking the same road in the morning. . When Ma Yun mentioned it, he appreciated his courage rather than his vision.
In April 1995, 31-year-old Ma Yun invested 7, yuan, and joined his sister, brother-in-law, parents and other relatives to make up 2, yuan to create? Haibo network? ，? Haibo network? Since then, it has become one of the earliest Internet companies in China, and its products are? China Yellow Pages? . In 1996, 32-year-old Ma Yun struggled to promote his China Yellow Pages. In many cities without Internet, Ma Yun was always called? Liar? But Ma Yun is still as indomitable as a madman. He reminds himself like this every day. Internet is a 3-meter long-distance race that will affect human life for 3 years in the future. You must run as fast as a rabbit and as resistant as a tortoise. ? Then go out and talk to people about the internet and convince customers. The business is so difficult to carry out. In 1996, the turnover was incredibly 7 million! That is, this year, the Internet gradually became popular. In March, 1996, due to the disparity in strength of Hangzhou Telecom, Ma Yun finally had to cooperate with Hangzhou Telecom. Ma Yun's China Yellow Pages assets were converted into 6,, accounting for 3% of the shares, and Hangzhou Telecom invested RMB 1.4 million, accounting for 7% of the shares. Later, due to different business concepts, Ma Yun and Hangzhou Telecom parted ways, gave up their own China Yellow Pages, and gave all their 21% shares in China Yellow Pages to employees who started a business together. This year was 1997, which was the first failure of Ma Yun's entrepreneurial career. Ma Yun was 33 years old this year. In 1997, after Ma Yun left China Yellow Pages, he was invited by MOFTEC to join China International Electronic Commerce Center (EDI), a newly established company of MOFTEC, which was established and managed by Ma Yun, with 3% of the shares, and participated in the development of the official website of MOFTEC and later the online China commodity exchange market. In this process, Ma Yun's btob ideas gradually matured? Serving small and medium-sized enterprises with e-commerce . He even thought about the domain name of the website? Alibaba. The Internet is like an infinite treasure, waiting for people to explore, just like the cave that Alibaba opened with a spell. In 1999, 35-year-old Ma Yun was fed up with the constraints, stumbling and timidity of working in government enterprises. He refused the invitation from Sina and Yahoo and decided to start a business in Hangzhou. All the team members gave up other opportunities and decided to follow. This year in 1999, this is the second entrepreneurial failure of Ma Yun's life. On January 15th, 1999, Ma Yun and his team quietly returned to the south.
in February, 1999, the first plenary meeting was held at the home of Jack Ma, a lakeside home in Hangzhou. Eighteen entrepreneurs sat or stood around the impassioned Jack Ma with solemn expression. Jack Ma delivered a passionate speech quickly and crazily? Groping together in the dark, shouting together, you won't panic when I rush forward shouting. You take broadswords and go straight ahead, and a dozen people go forward. What's there to panic about? This time? What happened? At the meeting, Ma Yun and his partner * * * raised 5, yuan. And according to the usual practice, the whole video was recorded. Ma Yun firmly believes that this will have great historical value. Ma Yun said at this meeting? What we want to run is an e-commerce company, and we have three goals. First, we want to build a company that has survived for 12 years. Second, we should establish an e-commerce company to serve small and medium-sized enterprises in China; Third, we should build the world's largest e-commerce company and rank among the top ten global websites. From this day on, Ma Yun began to make up his mind to do e-commerce. Although there was only 5, venture capital, Ma Yun first spent $1, to buy Alibaba's domain name from a Canadian, and carefully registered alimama.com and alibaby.com. They didn't rent an office building, so they worked in Ma Yun's home. At most, there were 35 people sitting in a room. They spend 16-18 hours a day in Ma Yun's house, working like wild animals, designing and discussing web pages and ideas day and night, and lying on the floor when they are sleepy. Ma Yun constantly encourages employees. When the starting gun goes off, you can't have time to see how your opponent runs. You only have running all the way? Warn employees again? The biggest failure is to give up, the biggest enemy is yourself, and the biggest opponent is time? In this way, Arababa was born and bred in Ma Yun's home. Alibaba was officially launched in March, 1999, and gradually attracted the attention of the media and venture capitalists. After rejecting 38 investors who did not meet their own requirements, in August, 1999, Alibaba accepted the investment of $5 million mainly from Goldman Sachs Fund and $2 million from Softbank in the first quarter of 2, which turned out to be overwhelming. Until it became the world's largest online trade market and the first brand of global e-commerce, it gradually developed and became the Alibaba Empire for Alibaba Group. From contact with the Internet in 1995 to the advent of Alibaba in 1999, it took Ma Yun five years and two failures to achieve the first stage of success.
From the mileage of Ma Yun's first-stage pioneering work, we can see such great qualities of Ma Yun. 1, unwilling to lag behind, never give up, three college entrance examinations, and the second failure only further encouraged Ma Yun to persevere and must succeed. 2. Keen reaction, clear thinking, and good at discovering and grasping the law of network development. From China Yellow Pages to Alibaba to Taobao to Alipay to Ali Mama, this has been verified. 3. Be bold, cautious and indomitable. First, I resigned as one of the top ten teachers in Hangzhou, and then left China Yellow Pages, which cooperated with Hangzhou Telecom, and China International Electronic Commerce Center (EDI), which cooperated with the Ministry of Foreign Trade and Economic Cooperation. First, I was bold, indomitable, and did not leave a retreat. Second, I was cautious, although I had already brewed a bigger chess game in my heart. 4. Passionate and charming. Ma Yun has left the company that cooperated with Hangzhou Telecom and Ministry of Foreign Trade and Economic Cooperation. His employees are willing to give up better conditions and follow Ma Yun to start a new business. The 18 people who started their business in that year still follow Ma Yun's development. Through personal charm and passion, Cai Chongxin, the Asian representative of an international venture capital company, can be attracted to give up his job and follow, and the venture capital invested by Softbank Masayoshi Son of 2 million US dollars can be settled in six minutes. 5. Believe in yourself and analyze rationally. Ma Yun has super confidence in himself. At the first meeting of Alibaba's entrepreneurship, Ma Yun predicted the future and asked for the whole process of photography as a historical witness. Many people say that Ma Yun is arrogant, but Ma Yun said that when he founded Haibo Network, he relied on courage and vision. In the early days of Alibaba's business, Ma Yun asked for a partner? Invest with spare money, and don't borrow money, because there is a great possibility of failure? . Ma Yun is crazy and confident, but I believe this is the result of his rational analysis. It is accidental for a person to succeed once, but Ma Yun's continuous development since Alibaba's entrepreneurial success in 1999, we can't say that Ma Yun is only bold and confident, which certainly includes wisdom and reason.
Ma Yun's success is not only because he started his business 1 years earlier than us! Maybe you think that Ma Yun is just in time, and you were born at a bad time. Maybe you think that Ma Yun is well-funded and you are penniless. Maybe you think that Ma Yun is lucky and you are unlucky, but don't forget that Ma Yun failed in the second college entrance examination, worked as a porter, pushed three rounds and worked as a peddler. Don't forget that at the beginning of Alibaba's business, 35 people were crowded into a room. Everyone had to raise funds to start a business, and Ma Yun had to borrow money to get paid. Don't forget that Ma Yun is 1.62 meters tall and weighs only in his early 1 s. At the beginning of the launch of China Yellow Pages, many people said that he was a liar. Ma Yun's entrepreneurial success is no accident, it is the crystallization of wisdom and courage, it is the result of confidence and hard work, and it is the seamless combination of leaders and teams. What Ma Yun gave us is that Ma Yun said? If Ma Yun can succeed, I believe China 8.