How to name a creative snack food store
How to name a creative snack food store. The name of a store is very important, because the name is the sign of the store. Choose a good name. It may be more attractive to consume. In fact, there are many ways to name it. Let’s share the naming method of creative snack food store names? Method for naming creative snack food stores 1
1. Name according to the characteristics of the target group. The target consumer groups of snack puffed food are mainly divided into two categories, one is mainly young female consumers in cities, and the other is mainly children. Some brands are mainly aimed at children
To target consumer groups, they name their brands by creating child-like or cartoon-like characters. Such as Blue Flying Squirrel, Teletubbies, Want Want, etc. These brands are characterized by being childlike and cartoony, and target a narrow group of people.
2. The puffed snack foods currently on the market are mainly Western-style puffed potato foods. The characteristics of this type of product are passed down from the West, and they themselves contain a Western flavor. The characteristics of the brand name are: It is transferred from English to Chinese, or directly takes out the name with English culture. The design of the packaging is mainly fashionable and dynamic, such as: Copico, Polkadot.
3. The characteristic of snack food is leisure. Eating this kind of food expresses a state of releasing stress and expressing mood. The name can be described in terms of expressing emotions. This state of leisure may be directly Speak out (leisure fun, pleasure), or express it through sounds and colors, such as wonderful crispy corners, etc.
Key points in naming a food store
1. Advertising function: A good store name itself should be a good advertisement and have advertising function . In addition to the above-mentioned identification and convenience functions, if the store name can also be easily spread among people and make people willing to mention it after dinner or in the streets, then it can easily create a greater and better reputation for the company and bring huge financial resources.
2. Beautification function: If the store name has a good meaning, beautiful stylistic design, rich artistry, and beautification function. Then items with this kind of store name logo will be used as decorations by people, or posted in the hall, or carried with them.
3. Signaling function: Chinese people have always believed that "the name is justifiable", and "the name is justifiable" can "live up to the name". The name is a unique symbol of something. Only if it is "true to its name" can it accurately reflect the characteristics of the thing. Let people know what you are selling at the first glance of the name, thus guiding consumers correctly. This is the signaling function. Creative naming method for snack food stores 2
Methods for naming food stores
1. Symbolic naming method
Naming after beautiful things implicitly contains the namer’s love for the store. The expectations of one's own career have obvious symbolic meaning.
2. Elegant nomenclature
In order to cater to the elegance of literati, some business names sound like the literati’s study. Words such as "Zhai", "Ju", "Xuan" and "Yuan" are often used. Such as "Tianxiangzhai" restaurant, "Liuweizhai" farm restaurant, etc.
3. Special word nomenclature
For example, restaurants like to be called "cabinet", "restaurant", "restaurant", "food city", "big hotel", "restaurant", etc. wait. Let people know what industry it is at a glance.
4. Auspicious nomenclature
Businessmen like to seek auspiciousness and pay attention to oral color, so words such as "Long", "Sheng", "Chang", "Xing", "Yuan", "Mao", "Fa", etc. are the most common words in business names. The naming methods of auspicious words include: Wanchang, Duofeng, Yongxing, Wufu, Xintai, Xinsheng, Yiyuan, Huatai, Changxing, Hongfu, etc.; there are also three-character names, such as Wufulou, Xinchangfa, San Yang Sheng, great fortune, etc.
5. Cater to the nomenclature
Whether it is a company or a product, it must face customers and use auspicious terms that the public likes in the name of the company or product. In terms of title, it is used to cater to customers' desire for happiness and convenience and to attract business. For example, Juxian Building, Juxian Villa, Juxian Pavilion, Fengshun Building, Dafugui, etc. are very popular among customers. They believe that going there will make them "rich in wealth and lucky stars", so there are many customers and business is booming. .
6. Comprehensive name method
Combining names and auspicious words to name is also a new method of naming. For example, a person named Qian runs an entertainment city and named it "Qian Wuliang", which reminds people of the meaning of "boundless future and vigorous development". The word Ya goes a step further and is used in allusions and idioms.
7. Common proverb nomenclature
Elegant language can often only win the appreciation of intellectuals and nobles of the upper class, and of course it is easy to become famous all over the world. But naming with common proverbs is easier to win the intimacy of ordinary people, and sometimes it is louder than the elegant name.
8. Homophonic naming method
Homophonic naming is also a good naming method. For example, "Desheng" snack means "victory".
9. Implicit nomenclature
It is a kind of masculine beauty to bare your mind and speak freely, and it is a kind of implicit beauty to hesitate to speak and leave the meaning unfinished. The subtle name can make customers chew on it and have endless aftertaste. It is said that there is a hotel whose wine is famous far and wide. The secret is that during the brewing process, six "musts" must be achieved: the millet and rice must be neat, the koji and tillers must be solid, and the wine must be clean. , the ceramics must be good, the fire must be good, the water springs must be fragrant. Therefore, it is called "Liubiju". Jinghua's time-honored brand "Liubiju" later adopted this name.
10. Nomenclature of raw materials
A method of naming raw materials based on their characteristics. For example, "Wuliangye".
11. Brag nomenclature
Brag nomenclature is a method and method used to boast about the quality of products and the high quality and low price of goods; it is also a way to cheer yourself up and enhance your self-confidence. It can also attract customers and give people a sense of trust.
For example, "Bianfangfang" means that the selling price is lower than others; "Eternal" means that the item is durable; "It should only exist in the sky, and it is rare to hear it in the world"; "Lean" means that the production technology of the product is high.
A selection of food store names with profound meanings
Store name: Weiweifu
Meaning: When eating, you should pay attention to color, aroma, and aroma, and aroma and taste are exactly the taste. This shows the importance of taste in eating. Taste House is a place where I create a variety of flavors. There is always one that suits you.
Store name: Yupin (Yupinshan)
Meaning: It means a gift exclusively for the emperor, and it is the emperor's special offering. It shows elegance, luxury and extraordinary momentum.
Store name: Xiangpiaopiao
Meaning: The fragrance is everywhere, and there is always the flavor you want.
Store name: Jie Greedy Chong
Meaning: The humorous tone expresses that this is a place specializing in satisfying cravings. You are in the right place when you come here. There is always something you particularly want. of.
Store name: Yushang
Meaning: First explanation: The emperor admired this kind of food very much. The second explanation: When the emperor was dining, in addition to the eunuchs present, there would also be people listening to the meal, such as favorite ministers and princes, standing in the distance. The emperor would reward the food if he didn't want to eat it, or he was happy for a while, or more often than not he couldn't finish it. Those who are rewarded can only eat standing in front of a separate table. Because it is a reward from the emperor, you have to eat it even if you are not hungry and don't want to eat it, and you have to say "it tastes great".
Store name: Tianhexian
Meaning: Tianhexian gives people a clean, ethereal and elegant feeling, and Tianxianpian has a love story of seven fairies as the background, which is well-known to people, making it easier to It is remembered by everyone and is more attractive to people in love. It is a good choice as a snack shop.
Store name: Paitebao
Meaning: Derived from the English word palatable: adj. Delicious; delicious; pleasant; delicious; (ideas, methods, etc.) desirable, Acceptable; comfortable; palatable; pie means style; style, and also refers to an after-dinner dessert. )
Store name: Youzitai
Meaning: homophonic - excellent posture, reflecting the petty bourgeoisie sentiment. Excellent: good quality. Zi: It tastes good. Status: Good service. Excellent style reflects a kind of store culture and atmosphere. It is catchy to read and easy to remember.
Store name: Mouth Butler
Meaning: This name is easy to remember, and it vividly illustrates that this store has become a steward of our mouths, indicating that there are many things in it, and Lots of flavours. This name can also be used as the name of a chain store!
Store name: Mouth Love
Meaning: Simple and easy to understand, directly highlighting that our mouths love what this store has to offer. It also has the same pronunciation as "favorite", highlighting that this is our favorite!