first, the name of shaping the image
shaping the image is very important to every enterprise, which can be said to be related to their life and death. The first step in shaping the image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure its own market share, broaden the market, stabilize and attract many consumers, it is necessary to have a hard commodity brand and a well-known enterprise name.
1. Good meaning
For example, China Changhong Co., Ltd., whose name of Changhong means that after a rain comes, it has a magnificent meaning. The sun is the reddest and Changhong is updated. Similarly, Konka Company, which is famous for producing color TV sets, has the name of "having a happy life, producing colorful products".
2. Concise and clear
A good corporate name that is easy to remember will definitely not be a strange name. It will not be a name that is difficult for others to read and remember. For the convenience of the masses, most corporate names use two words, a few use three words, and some use four words. This naming is not only in line with the practice of word formation in China, but also in line with the habit of naming people in China. This kind of name, the meaning is straightforward and shallow, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Appliance Company, Express Mail Delivery Company and so on.
3. The name has affinity
A good company name can't give people a sense of being too serious, let alone a sense of rejecting people thousands of miles away, but should have an affinity, that is, a sense of being approachable and trustworthy, at least a sense of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery. A poet in Xinghua Village originated from the Qingming Festival written by Du Mu in the Tang Dynasty. Excuse me, where is the restaurant? The shepherd boy pointed to the poem of Xinghua Village. This country interest gives a sense of intimacy to pedestrians on the road. Another example is Sichuan Tiange Group Company, where Tiange was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a Xinyi, who seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which makes people feel intimate. Dabao cosmetics company in Beijing, Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers.
second, attract business names
in real life, shop signs with high generalization and strong attraction are very important to consumers' visual stimulation and psychological influence. The name of the store is good or bad, whether it can arouse consumers' curiosity and whether it can brand the store. Some time-honored shops use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai, Quanjude and so on. These store names have become the golden signboard of the insurance business.
The name of a store should be considered from the following aspects:
1. The name of the store must be consistent with the goods it deals in. The name of the store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign. Therefore, people can know that they sell Chinese medicine only by looking at Tongrentang signs or other signs. Another example is the name of a store in Kutokuhayashi, which reflects that operators are good at cooking vegetarian dishes.
2. The name of the store must be novel and unconventional, and the name of the visual store that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to visit the store. For example, the names of the stores such as Yikouxian, Sanyuan and Goubuli all arouse consumers' interest and curiosity.
3. The name of the store should be concise, and the name that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names. While store names such as "Wan Ke Lai", "Half Profit" and "To Taste" are simple and easy to spread.
4. The name of the store should give people a good sense of beauty and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. Such as Louwailou and Taotaoju. There are several ways to name a store:
Names related to the nature of the products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc.
Names related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E 'e Clothing, Xiangfei Beauty, etc.
3. Several types of enterprise names
1. Making enterprise names with place names
For example, Changjiang Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company and so on. This kind of naming is more common in Chinese enterprises.
2. Take auspicious and social favorite things as enterprise names
Such as Nanjing Panda Electronics Group Company, Monkey King Electric Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jin Lu Group Company, Haima Furniture Mall and so on.
3. Choose the words of wealth and style as the enterprise name
This kind of enterprise name can be divided into two categories: implicit and straightforward. The more straightforward enterprise names try their best to show their extraordinary style, such as Goldlion, Yinlilai Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel and so on. Implicit are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Garment Company, Elegant Silk Products Co., Ltd. and so on.
4. Choose a name with strong traditional commercial flavor as the enterprise name
This kind of name was the most popular in China in the old days. Such as Yuanfeng Bank, Daqing Yuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank and so on. The names of such enterprises are mostly composed of auspicious and auspicious Chinese characters, which means auspiciousness in business and production.
5. Choose modern names as enterprise names
In order to conform to the trend of the times and cater to the aesthetic taste of modern consumers, some enterprises pay attention to choosing modern names, which generally give people a foreign feeling, a commodity taste and an interesting feeling. Such as Beijing Yansha Commercial Building, Seg Mall, Parkson Group, Concord Group, Maggie Hairdressing, Haiyun Fitness Center, Orlis Cosmetics Company, Meijiajing Cosmetics Co., Ltd. and so on. It should be noted that more and more enterprises use foreign language transliteration for reference and pursue foreign ignorance. Many names only pay attention to the gorgeous meaning on the surface of words, and are composed of several words with modern meaning. As for the meaning of names, they are no longer paid attention to. This kind of corporate name will eventually lose its cultural connotation and become a symbol.
IV. Names of tourism
Tourist attractions in China are generally divided into three types, one is pure natural landscape, the other is pure human landscape, and the other is both natural landscape and human landscape.
The original names of natural scenic spots lack humanistic connotation, so literary words should be adopted. For example, the famous Jiuzhaigou and Huanglong tourist areas directly use words to describe the landscape. Such as Changhai, Pucui Lake, Colorful Lake and Pearl Waterfall in Jiuzhaigou. Adjectives are directly used in scenic spots such as Huangguoshu Waterfall, Tianchi in Xinjiang and Shili Gallery in Zhangjiajie.
Because of its historical connotation, the names of cultural landscapes are directly related to historical events, people and places. For example, Huangliangmeng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to the idiom Huangliangmeng Dream in China. Jiezhou Guandi Temple, whose name is related to Guan Yu's origin here, became the ancestor of Wu Temple. Another example is the names of the Three Gorges, such as Baojian Gorge and goddess peak, which are all named after historical legends and fairy tales.
V. Specific steps and methods of naming enterprises and products
According to industry characteristics and product performance, the naming methods of enterprises and products are integrated with the principles of Chinese characters, CI, Taiji, aesthetics, geography, humanities, regional culture and age structure, and pay attention to the internationalization and creativity of naming. Finally, they are properly positioned and comprehensively analyzed, which is conducive to the development of enterprises. Of course, the agility of mathematics has its suggestive power to induce flying for everything with names and appellations.
Therefore, it is safer for enterprises or products to refer to 81 mathematical good and bad when naming. Especially when naming a company, the name of the company should be mathematical and auspicious. Enterprises and companies should also be lucky in mathematics and physics, and their meanings should be good. The five elements of mathematics and logic should be compatible with the five elements of the name and personality of the person in charge, and the five elements of the company name should not be compatible with the five elements of the personality of the person in charge. Precautions for naming enterprise products: the industry nature, registered capital, geographical location, business scope, enterprise concept, operator's name and year, month, day and time of birth of the enterprise should be provided.
VI. Names of the real estate industry
Nowadays, the competition in the real estate industry is becoming increasingly fierce, and more and more attention is paid to the names of residential quarters. Injecting cultural connotation into newly-built residential areas has become a common knowledge of the society and the real estate industry. A good residential area name and a good developer enterprise name will have a positive effect on consumers. The naming of real estate residential quarters, after injecting cultural connotation, will give people a refreshing feeling, bring people a pleasure and make people pleasing to the eye.
The above is about the methods and skills of naming new companies. In short, you need to name companies according to different types and industries, so that the company name is the most suitable for the company's needs.