How to name a brand

1. In line with product characteristics: Brand name is the first step for new customers to understand the company. Using our own product characteristics and advantages as a brand name can allow new customers to focus on our strengths. While maximizing strengths and avoiding weaknesses, it also allows customers to intuitively understand whether the product is useful to them; 2. Smooth and pleasant to listen to: The brand name has a strong promotional influence, so the name must be easy to pronounce and pleasant to hear, so that it can be remembered by people faster and improve the publicity effect. To achieve smooth pronunciation, do not use uncommon words or difficult-to-pronounce words; 3. No limitations: A brand is the name of a series of products and cannot be named after a single type of product. It is suitable for future development of new products or transformation; 4. Registerable trademarks: Comply with trademark registration laws and regulations.

1. In line with product characteristics

Brand name is the first step for new customers to understand the company. Using your own product features and advantages as a brand name can focus the attention of new customers. While focusing on our strengths and avoiding weaknesses, we can also allow customers to intuitively understand whether the product is useful to them. Therefore, the brand name should match the style, function or characteristics of the product, so that customers can associate the function of our brand products from the name.

2. It is easy to pronounce and easy to pronounce.

Only if the name is easy to pronounce and easy to pronounce, can it be conducive to advertising and be remembered and spread quickly by people. Brand names have a strong promotional influence, so the name must be easy to pronounce so that it can be remembered by people faster and improve the publicity effect. To make the music smooth and easy to pronounce, do not use uncommon words or words that are difficult to pronounce. To make your rhythm smooth, you should pay attention to the matching of flat and oblique tones. Ping is the first and second tones of Pinyin, and oblique is the third and fourth tones of Pinyin. The brand name must have both flat and oblique tones, so that it will be full of emotion when read, and the words will be correct. round.

3. No limitations

A brand is the name of a series of products. It cannot be named after a single type of product. It is suitable for future development of new products or transformation. For example, the brand name of jewelry should generally refer to various types of gorgeous ornaments with jewelry. However, if a single type of product such as diamonds, rings, and bracelets is used as the name, it will affect the sales of other products. People only know that the company makes bracelets. And no one cares about other products.

4. Registerable trademarks

If you build a brand but do not register a trademark, you can only make a wedding dress for others, so whether the brand name can be registered is the first principle. When a brand has developed to a certain stage, it needs to be registered as a trademark to prevent others from imitating and plagiarizing our name and stealing customer traffic. From the overall perspective, trademarks are intangible assets of the company. Only by registering trademarks can we continue to develop.

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