1. Named after places
It is not uncommon for restaurants to be named after districts, counties or streets in a city. The advantage is that it highlights the area, knows the location and direction of the restaurant, and makes it easier to find meals. For example, Zhengyangmen restaurants should generally be located near Qianmen Street, and Di'anmen snack bars and Xinjiekou restaurants must be located in the Di'anmen area and around Xinjiekou. However, customers should be reminded here that since there are many repeated place names in Beijing, they should also think twice about special situations, such as: Sanlihe Roast Duck Restaurant. There are at least two places with the name Sanlihe in Beijing. One is east of Zhushikou, which is called Chongwen. The East Sanli River in the district and the other west of Sheshe Road Street are called the West Sanli River in Xicheng District. The two places are more than ten kilometers apart. There are also more than one Binhe Road and Shuncheng Street in the capital. In the past, every city gate (outer Jiuli and Seven Gates) had one named Binhe Road and Shuncheng Street. In order to make dining convenient for customers, when naming the restaurant, the detailed address and location of the restaurant should be informed to customers.
2. Naming based on flavor
Some restaurants are named not only by surname and region, but often the most important thing is to try to highlight their business content and specific flavor characteristics. For example, Old Beijing Zhajiang Noodle King, which serves old Beijing noodles, Jinshan City Chongqing Hotpot City, which serves authentic Sichuan cuisine, Gongdelin Vegetarian Restaurant, etc., customers will clearly understand that they are restaurants specializing in vegetarian food.
Restaurants named after their flavors not only allow customers to understand their flavor characteristics at a glance, making it easier for them to choose dishes, but they can also save customers' time and make their meals more targeted.
3. Naming restaurants with surnames
It has long been known to use surnames to name restaurants, such as Tanjia Cuisine, Barbeque Season, Sheep Jie Zi Li, Pie Week, etc. The unique feature of these stores is that not only the store names highlight their surnames, but also the specific content of their operations can be reflected in the store names. For example, although the name of Barbeque Season is unclear, we know that the owner’s surname is Ji, and he is a restaurant that sells Beijing barbecue. And so on, Pie Week is a restaurant opened by the boss named Zhou that sells both pies and porridge. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.
In addition to the above methods of naming a restaurant, there are many other things worth mentioning for reference. Such as naming with numbers from one to ten and from one hundred to one thousand. Such as Yijingju, Liangyixuan, Sanxian Shaomai Restaurant, Sihai Restaurant, etc. There are also directional naming methods, such as east, south, west, north, middle, up, down, left, right, etc. There are also methods of naming names with allegorical meanings, such as blessing, wealth, longevity, happiness, etc. Of course, there are many ways to name it, but the name you choose should be related to the specific connotation of the restaurant and be realistic.
(1) Method of naming
First, name with the surname. Naming restaurants with surnames has been around for a long time, such as Tanjia Cuisine, Barbecue Season, Sheep Jie Zi Li, Pie Week, etc. The unique feature of these stores is that not only the store names highlight their surnames, but also the specific content of their operations can be reflected in the store names. For example, although the name of Barbeque Season is unclear, we know that the owner’s surname is Ji, and he is a restaurant that sells Beijing barbecue. And so on, Pie Week is a restaurant opened by the boss named Zhou that sells both pies and porridge. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.
Second, name it after a place. It's not uncommon for restaurants to be named after a city's districts, counties or streets. The advantage is that it highlights the area, knows the location and direction of the restaurant, and makes it easier to find meals. For example, Zhengyangmen restaurants should generally be located near Qianmen Street, and Di'anmen snack bars and Xinjiekou restaurants must be located in the Di'anmen area and around Xinjiekou. However, customers should be reminded here that since there are many repeated place names in Beijing, they should also think twice about special situations, such as: Sanlihe Roast Duck Restaurant. There are at least two places with the name Sanlihe in Beijing. One is east of Zhushikou, which is called Chongwen. The East Sanli River in the district and the other west of Sheshe Road Street are called the West Sanli River in Xicheng District. The two places are more than ten kilometers apart. There are also more than one Binhe Road and Shuncheng Street in the capital. In the past, every city gate (outer Jiuli and Seven Gates) had one named Binhe Road and Shuncheng Street. In order to make dining convenient for customers, when naming the restaurant, the detailed address and location of the restaurant should be informed to customers.
Third, name it based on flavor. Some restaurants are named not only by surname and region, but often the most important thing is to try to highlight their business content and specific flavor characteristics.
For example, Old Beijing Zhajiang Noodle King, which serves old Beijing noodles, Jinshan City Chongqing Hotpot City, which serves authentic Sichuan cuisine, Gongdelin Vegetarian Restaurant, etc., customers will clearly understand that they are restaurants specializing in vegetarian food. .
Restaurants named after their flavors not only allow customers to understand their flavor characteristics at a glance, making it easier for them to choose dishes, but they can also save customers' time and make their meals more targeted.
In addition to the above methods of naming a restaurant, there are many other things worth mentioning for reference. Such as naming with numbers from one to ten, from one hundred to one thousand. Such as Yijingju, Liangyixuan, Sanxian Shaomai Restaurant, Sihai Restaurant, etc. There are also directional naming methods, such as east, south, west, north, middle, up, down, left, right, etc. There are also methods of naming with allegorical meanings, such as blessing, wealth, longevity, happiness, etc. Of course, there are many ways to name it, but the name of the restaurant should be related to the specific connotation of the restaurant and be realistic.
(2) Principles of naming
When naming a store, it is not easy to have too many words. Otherwise, customers will have difficulties in reading and remembering, and the effect will inevitably be poor. For example, Fulan Yong Fu Lou Roast Duck Home Cooking Restaurant sounds and sounds unpleasant, and is difficult to remember. Over time, not only did the impression not be deep, but it also weakened the popularity of the company.
Second, it is not easy to use too many characters or strokes in the name of the store, or the pronunciation is unfamiliar. This will add unnecessary trouble to ordinary customers, such as restaurants and Ranran home-cooked restaurants. That is to say, when naming a restaurant, the words should be concise and formal simplified characters should be used.
Third, the name of the restaurant should not be too tacky. Some names not only sound unpleasant, but also lack cultural accomplishment. Some store names may even cause misunderstandings among customers. For example, Eat Kan Restaurant, Solid Dumpling Shop, Can’t Eat Dou Zuowu Restaurant, Weihushan Bandit Chicken Shop, etc. Store names that cannot produce good results should be avoided as much as possible.
Fourth, the name of the restaurant must be consistent with the name. Don't name a restaurant that is originally small in scale or average in scale, XX Hotel or XX Building. There are also some restaurants that put a lot of thought into their names, always trying to confuse them with famous restaurants, using techniques such as copycatting and using words with the same pronunciation to create restaurant names, such as Tan Jiacai and Tanjia Cuisine, Quanjude Roast Duck Restaurant and Quanjude Roast Duck Restaurant, etc. Tangli Roast Duck, Daquan Li Roast Duck, Dayali Roast Duck, etc. To prevent suspicion of infringement.
Fifth, remember to pay attention to the relevant legal taboos when naming your restaurant. Store names that have a negative influence on political consciousness can cause misunderstandings among customers. Store names such as Dongyang Hotel, Republic of China Hotpot City, and Grand Japanese Restaurant will have a negative impact on society and should be banned. Personal suggestions for company names: Chinese Restaurant and Chinese Food Hall