It was founded by artist Irina. Lina Bear was founded in Moscow in 2013 by Ms. Irina, a famous teddy bear handicraft artist, and entered China in 2016. It is a brand of Beijing Tianyi Culture Media Co., Ltd. Ms. Irina, the founder of the brand, has always insisted on hand-making. Although it is time-consuming and labor-intensive, she believes that this can ensure that each bear has warmth and is a unique little life in the world.