As the saying goes: "A person depends on his face, and a store depends on a brand." Naming a store is of great significance. Choosing a good name not only attracts customers, but also brings in invisible financial resources. On the contrary, if the name is not good, it will not only disgust customers, but also greatly affect the development of business.
So, if you want a good business, your signboard is a treasure! Below, I have compiled seven principles for naming a store for you. Come and take a look and learn.
Seven principles that must be followed when naming a shop
1. Easy to understand
Small shops generally face the community Residents, passers-by and other public consumer groups, so when naming, try to be easy to understand and don’t be literal. For example, some bosses think that they are in the metal business, so they add the word "Xin" to their names, while those in the timber business add the word "Mao". For those who are in the business of luck, they add the word "Feng" to their names. Written as "Feng" in traditional Chinese characters. In this way, even if you do well in terms of service quality and other aspects, because many customers cannot easily recognize your store name, it affects the spread of word-of-mouth among consumers and fails to effectively publicize to other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar.
2. Catchy
The name of the store must be loud, catchy, and easy to remember, so that it can be easily disseminated. To achieve this, we must not only pay attention to the charm and charm of the language. Smooth, but also to grasp the psychological needs and spiritual needs of consumers. Any name that can resonate with customers' psychology is generally easy for customers to remember and willing to spread, especially those that are more humorous and have profound connotations. name. For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.
3. It should have consumption characteristics
The name of a small shop cannot be ambiguous. It must not only pay attention to the key points of being easy to understand and catchy, but more importantly, it must also reflect The consumption characteristics of small stores include business items, business style, etc. For example, the name of a lighting store should let customers know that you sell lamps as soon as they see the store name. If you choose "Hero Lamps", it will not be as effective as "Brilliant Lamps" or "Bright Lamps", because "Brilliant" and "Brilliant Lamps" are not as effective as "Brilliant Lamps". "Bright" can easily make customers associate with "light", but "hero" is not necessarily the case! Therefore, the name of the store must be combined with the items you operate and serve and the consumer groups you face, and cannot be called casually.