Nowadays, opening a store and doing business requires not only working hard on business strategies, but even a store name is where everyone makes a fuss. There is a good saying in business: once an advertisement is published, nothing seems to happen; once a newspaper is published, sales increase greatly. Nowadays, store names are becoming more and more important. How can we not be a flash in the pan in this competition where everyone sings and I appear? Celebrities, famous mountains, etc. have always been the focus of public opinion. If you can cleverly use these named things as your own sign, it will obviously be much better than choosing an unfamiliar store name. Making money for yourself by leveraging other people's fame is also a tip for successful business.
In the hometown of Lu Xun in Shaoxing, there is a "Xianheng Hotel" based on the Xianheng Hotel in "Kong Yiji".
The layout of the entire store is basically the same as in "Kong Yiji". It mainly sells the world-famous Shaoxing rice wine and Kong Yiji's favorite fennel beans. The waiters inside also wear uniforms similar to Kong Yiji's. A black felt hat like Yiji. Every customer who walks in here will feel the scene in the novel. An antique feeling deeply attracts tourists from all over the world.
Because of its clever use of the influence of Lu Xun's works, this store called "Xianheng Hotel" has also become a small star that everyone knows and knows about in the local area.
From this, it is not difficult to find that a good store name can not only rely on your own whimsy, but sometimes it is also a very effective way to cleverly borrow the influence of other people to promote yourself. There are also bookstores called "Besieged City" and "Sanwei Bookstore", which all bring scenes from celebrities' works to reality, giving customers a fresh and elegant feeling. Naturally, customers are more willing to spend money in such unique places, and it becomes relatively easy to open a store and make money.
Use allusions to name your store:
① Use the influence of celebrities to become famous. Nowadays, people's consumption concept is no longer just about material enjoyment. They also hope to have a high-quality spiritual experience. At this time, a store name with cultural characteristics and showing one's own taste will attract people to a large extent. A large number of customers, and these customers will also be willing to spend money. For example, the "Xianheng Restaurant" in Shaoxing is based on the well-known book "Kong Yiji", which can shorten the distance between the store and customers. The most important thing when opening a store to do business is to be able to grasp the main selling points, which are the attractions that customers are willing to spend. Making money through "fame" is to cleverly use the celebrity effect as one's selling point to attract customers. This is even more useful for novices who open a store. However, doing business by leveraging celebrity influence is not a one-and-done thing. You must truly live up to your reputation.
② A meaningful name has a big market. A store that gives people a good impression should at least make people feel that the store name has connotation. Knowledge can bring wealth, and a name with cultural heritage can improve the grade of the entire store.
③ Good store names are everywhere. Good store names are actually everywhere, because we face all kinds of customers every day when we open a store and do business. They have different tastes. Although it is difficult to choose, thinking about it from another perspective, this actually provides us with a lot of information. There is a lot of free space. As long as we are good at analyzing the surrounding environment and choosing a store name with a purpose, we can actually choose a store name easily.
Borrowing a halo and improving your image, no matter what stage you are in when opening a store or starting a business, if you can master the skills of borrowing well, it will undoubtedly be a good driving force for your own business. In the consciousness of ordinary people, things mentioned and used by celebrities are worthy of attention. In this way, with the help of the influence of celebrities, you can save a lot of effort and gain everyone's favor. At the same time, it can also have a wide publicity effect for your store.
You can also click on the official customer service website at the bottom to name your baby. Giving a child a good name is not as good as giving a child a thousand pieces of gold. Many parents have paid attention to us. We will name the baby according to the year, month and day of the baby’s birth. A good name for good luck in life: /qiming/