A good name of WeChat public account is the best image spokesperson of the enterprise, because when users open WeChat, the first thing they see is the name and avatar of the public account of the enterprise. So how can we get a good name for the corporate WeChat public account? According to the author's practical experience, a good name should meet the following three characteristics.
(1) It can spread quickly
One of the biggest characteristics of the Internet is communication. It takes 1 years to achieve the communication effect in traditional enterprises, and it may take only one hour to use the Internet. Every day, many people become famous quickly through the Internet. As long as your product name is easy to remember, it is the best communication.
For example, English public accounts can take the following names: American English, learn English well, Beijing English, 24 English, daily English, large number English, and city english oral English selection. So many English public account names, which one is the easiest to spread? Let's analyze it now. To make public account names spread quickly, users should first read them catchily, so that they have a familiar feeling, and these names can appeal to potential customers for the value of products. Based on these points, we lock the English public account names to the following two:
Learn English well: the most frequently said by teachers and family members at school is "Learn English well". There is no need to worry that customers can't remember this name, because it has been said countless times. In addition, the name of this WeChat public account is catchy to read and can appeal to potential customers for the value of the product.
American English: What people want most in college is to speak fluent American English. Besides, American English is taught on TV and radio. Because the best English in people's minds is American English, users can't forget the name. In addition, the name of this WeChat public account is catchy to read, and it can also appeal to potential customers for the value of the product.
If the name of a product is deeply imprinted in our minds when we are very young, when this name becomes the name of a product, we will naturally think of the brand of this product when talking about the brand in a certain industry. Because the name of this brand has been repeated in our minds countless times (maybe 1, times, maybe a million times, or even more) since childhood.
to tap the value behind the product name, we must first find out who our target customers are, and then analyze the deep demands of the target customers for the products. For example, why people buy cars is because they want to travel faster to save time, so speed is the deep appeal of target customers. The biggest feature of BMW is that it runs fast, and only in this way can it be called a BMW. So when people want to buy a car, their first reaction is to buy a "BMW car". Mercedes-Benz cars also meet the first demand of target customers, and the driving speed is fast. When people think of buying a car, they first think of buying a Mercedes-Benz BMW, which is the reason.
There are many names of products that can meet the first demand of customers, such as Rejoice, Want Want Snow Cake, Nongfu Spring and Mengniu Milk, which all meet the first demand of target customers. In order to meet customers' demands for products, we must first study the first or deep needs of target customers when naming public accounts.
to sum up, the name of a good public account should follow the communication principle: it should be catchy to read, make users feel familiar, and appeal to potential customers for the value of the product.
(2) Target keyword principle
There is a search function in WeChat, which allows potential customers to find their interested WeChat public accounts through keywords. Therefore, if enterprises want their public accounts to be found by customers among the numerous WeChat public accounts, they must bring the target keywords of their products when taking the name of WeChat public accounts.
For example, the target keyword "English" must be included in the WeChat public account for English education, so that customers who want to learn English can find the WeChat public account of the enterprise through search.
(3) Add local names
Please note that if your company is only a local customer, you need to add local names, such as Beijing English Training and Shanghai English Training, which will help you get accurate target customers.
Based on the above analysis, we come to the conclusion that the name of public account is composed of: goods ... > >
How to name a good public account on enterprise WeChat WeChat official account needs high-quality internal or innovative planning or services. But a good name can reflect your WeChat official account's value, service, content, scope, industry and other information, so that interested people can pay attention to it quickly. However, at present, the way to name WeChat is nothing more than eight forms.
First, calling people by their first names
means directly using the name of the company or the name of the service or product as the name of WeChat WeChat official account. For example, Dongguan marketing website design, advantage network, public comment network, etc.
Second, the functional utility method
This form can directly show the uses and services of WeChat official account, and let users know more about your platform. For example, hotel assistants are used to book hotels. In addition, there is Xinxin Tourism, which is recommended by tourism. Micro-life membership card is a one-stop platform for business membership cards.
Third, the image naming method
It is a way to visualize an enterprise or a service product, and to visualize specific things or abstract things, which can be personified, figuratively and so on. For example, the basketball park is the WeChat public of basketball sports information; Film factory, help you find the movies you want to see as soon as possible and so on.
Fourth, adopt the vertical industry naming method: industry name+use
Typical WeChat public are: film business school, micro-law, Douban City, Baidu film, etc. These are all named after the use of an industry.
V. Questioning naming method
Names are given in the form of questions, so that followers can gain interest. For example, what to watch the public tonight and what can make money for the public. They told users that they can help you find your favorite movies, recommend financial products and save money.
VI. Alternative Naming Method
Generally, this kind of WeChat official account goes in the form of freshness, fun, fun, material and seeds. If you want to be a funny and entertaining fellow, think about it quickly. For example, gossip WeChat public, Mac skills WeChat public, and cold jokes featured WeChat public.
VII. Encyclopedia naming method
Encyclopedia naming method has a wide range of names, but it is better to be well known. There is another benefit that has been saved. Maybe you will get a lot of fans in WeChat search through this. For example, encyclopedia of anecdotes, encyclopedia of healthy life, encyclopedia of fashion life, encyclopedia of website construction, etc.
VIII. Other naming methods
For others, we should start with some familiar things like life and region. You can also refer to Baidu index, people's attention to certain events or problems and so on. Of course, there are many naming methods, such as regional processing industry, Dongguan Advantage Network, Dongguan marketing website design and so on.
I want to make a WeChat service number recently. What should I name it? Digital products include many categories, such as mobile phones, PCs, cameras, printers and so on.
You can search the corresponding keywords on the public platform and refer to others'.
If you are satisfied, please adopt it ~ If you have other questions, you can continue to ask
What does the name of WeChat public platform mean? You need to fill in the basic information of the company carefully.
Fill in the enterprise name, enterprise email address, enterprise address, zip code, business license registration number,
business license address, date of establishment, business term, business scope, The registered capital and other enterprise information should be filled in according to the business license information. 1. Enterprise name: 12. The English name is over 2 words.
I want to register a personal WeChat WeChat official account, but I don't know how to get the name! ! The 5-point micro-signal is not important, and the bound QQ number is used for publicity.
WeChat official account ID is not important either. What matters is the content of your WeChat official account. Make it valuable, even if it doesn't sound loud, it will ring slowly.
Can WeChat WeChat official account have the same name? WeChat official account's name can be the same, but WeChat official account's number is different.
the name of wechat WeChat official account cannot be modified after registration, and the name can be set to 3-3 characters (one Chinese character counts as two characters). Your friends can log in to wechat through their mobile phones and search through the name of wechat WeChat official account. Tips:
1. Setting special symbols is not supported for WeChat WeChat official account name.
2. The name of WeChat WeChat official account can be repeated, and fans can pay attention to it after checking the Weibo certification materials and function introduction of WeChat WeChat official account.
3. At present, the public account has no renaming function, so you can have a chance to resubmit the name in the process of WeChat authentication. It is suggested that a third-party auditing company will contact you after you submit the information.
Please adopt the best
Should WeChat official account's name be a book title or a signal? Generally, the signal
The name of WeChat public platform is at least a few words. After registration, the name of WeChat WeChat official account cannot be modified, and it can be set to 2-16 Chinese characters or 4-32 characters (which can be set to be confused in Chinese, English or numbers).
How to change the name of WeChat WeChat official account If you are an unauthenticated WeChat official account, you can get a chance to change your name by entering the background of WeChat and selecting authentication. Only this time, you must think of a good name before changing it.
If the WeChat account has been authenticated, you need the following materials:
(1) Public account (QQ number/email address);
(2), the original ID of the public account (which can be viewed in the "Settings" account information of the public platform); (3), the original public account name;
(4) the name of the public account to be set;
(5) Naming method and corresponding information based on the name of the new public account
The last way is to re-register, but there will be restrictions on the ID card when re-registering, so you need to work it out yourself
Can the WeChat public account use Chinese name? The login account cannot use Chinese name, only English letters and numbers can be used, but the name of WeChat official account can be used in Chinese.