The purpose of fire retardant coating is to improve the fire resistance of the product and slow down the burning rate. It is used in many industries due to its decorative, anti-corrosion and anti-rust properties. Brand is the main factor that attracts consumers of fire retardant coatings. What is the idea of ??naming a fire retardant coating brand?
1. Preliminary investigation
Before naming the fire retardant coating brand, you should first conduct a thorough analysis of the market situation, future development trends of the domestic and international markets, the company's strategic ideas, and the composition of the product. We will conduct research on the efficacy, how people feel after using it, the naming of competitors, etc., and we will use this product as a consumer to get a personal experience, which is very helpful for inspiration.
2. Choose an appropriate naming strategy
After the preliminary investigation of brand naming is completed, you must choose a naming strategy that suits you based on the specific circumstances of the brand.
3. Brain meeting
After determining the strategy, you can hold a brain meeting to spark a collision. In a brainstorming meeting, any weird names should not be criticized and should be written down. A brainstorming meeting may not yield a satisfactory result, but it can help us find some key roots, which are the general direction of naming. .
4. Name divergence
When naming a fire retardant coating brand, one word can be associated with 100 words. From one word, countless new words can be developed. At this stage, it is During the name explosion stage, everyone in the company is mobilized and even solicits from the public. The more names the better.
5. Legal review
Legal consultants will review all names from a legal perspective and remove illegal names. For names that cannot be determined but are very good, they should be reviewed first. reserve.