The meaning of big character is that the capacity, volume, area, quantity, strength, age, etc. exceed the average or exceed the compared object. When naming a company, big characters are mainly used to highlight the company's advantages and characteristics. It can be used with six naming methods: 1. Regional naming method; 2. Chinese and foreign naming method; 3. Image naming method; 4. Functional naming method; 5. Naming method of era; 6. Naming method of vision.
1. Regional naming method
Regional naming method refers to naming the company in combination with the name of the regional culture or region. Companies can develop by leveraging local reputations, linking the company to the region and complementing each other. For example, you can name it Daxun Shipping with big characters: Xun refers to the waterside and is also the regional name of Jiujiang, Jiangxi Province. Combining shipping with the name is very suitable for the company's water transportation business.
2. Chinese and foreign naming methods
Chinese and foreign naming methods are to choose a suitable word in English or other languages, and then use the Chinese transliteration method to translate the name into Chinese, and the translated name is It does not have the English meaning, but the pronunciation is similar. Chinese and foreign naming methods give the company a novel and international feel, which makes consumers feel "foreign" and also helps us develop overseas markets. For example, Big Naughty Boy can be used in the Chinese market. When you go abroad, just change Naughty Boy to the pinyin Wanton, which means the same as Naughty Boy.
3. Image naming method
Image naming refers to naming things that are familiar to people, easy to associate with them, and can create a sense of picture. The function of image naming is to make customers think of our company when they see something. The objects selected by image nomenclature should be familiar or common things in life. For example, cigarettes include Big Red Eagle, Daqianmen, and the Great Hall of the People.
4. Efficacy Naming Method
Effectiveness naming method refers to highlighting the value and effect of the company's products or business in the company's name, which is conducive to attracting and positioning consumer groups. Let customers in need find our company at a glance. For example, with big characters, you can name it as Dashou Nian, Cleaning King, Anju King.
5. Age naming method
For some companies with historical roots, highlighting their long history is one of the advantages. The chronological naming method refers to using numbers of the year or words with the characteristics of the times in the name to let consumers understand that we have a long history and are worthy of trust. Name with big characters, such as Dashanyuan: it is a noun of the ancient imperial examination system; among them Dashanyuan Food Processing Company was also personally nominated by the last emperor's brother Aixinjueluo Pujie, with "Fu, Lu, Shou" meaning wealth and happiness. , auspicious meaning.
6. Vision naming method
Vision refers to the company’s future development direction and the goals it hopes to achieve. Vision can give people a bright future, and consumers will have expectations for the company. If our vision is great and can be realized, customers will increase their trust in us, which will be of great help in publicity and deepening customer relations. The naming method of combining big characters with vision can be called "big vision": it means broad vision, big pattern, and far-sightedness.
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