What should you pay attention to when naming your brand?

The brand named after the company name highlights the brand name and reputation of the product manufacturer, can deepen consumers' understanding of the company, helps to highlight the brand image, and obtains the best communication with the least advertising investment Effect.

1. In line with the core positioning of the brand.

2. Differentiate yourself from competitors.

3. In line with the value and aesthetic personality of the target customers.

4. Match with good visual patterns and symbols.

Brand naming method

The method of naming the brand is to name the brand after the company name

For example, Sony, Hitachi, Toshiba, etc. are all named after the company name As a model of brand name.

Named after animals and flowers

Naming animals and flowers with beautiful images can attract people’s attention and favor to the product and pursue a certain symbolic meaning. Such as BMW brand cars, Snow Lotus brand sweaters, etc.

Named based on names of people and places

This kind of name may attract consumers with the reputation of the person and place of origin, or use the image of historical and legendary figures to arouse people's imagination of the product. For example, Zhang Xiaoquan scissors, Tsingtao Beer, Yunyan, etc.

Product features and ingredient naming

Name the product based on its production process and main ingredients to arouse consumers’ trust in its quality. Such as Erguotou wine and Pearl oral liquid. wait.

Name with emotional and auspicious words

Name with auspicious words or words of praise with emotional color to arouse people's goodwill towards the product. For example, Fukang Automobile makes people rich; Goldlion Tie brings huge wealth to people.

Nine key points in brand naming

Key points in brand naming 1. Corporate humanities

Mainly focus on the trust card in the "Three Realms of Tao Ruo Ji". Suitable for categories with serious homogeneity.

2. Direct benefits

When you see the name, you can associate it with the function, and no explanation is needed. Categories and products suitable for enhanced functions.

3. Folk culture

Conform to folk psychological needs and create spiritual symbols. Products suitable for domestic sales.

4. Traditional culture

Highlight the cultural connotation. Suitable for sudden differences in the cultural industry and technology industry.

5. Highlight the differences

Use numbers to highlight the differences in raw materials, prices, designs, etc. Suitable for disruption in areas of intensive competition.

6. Geographic characteristics

Use geographical advantages to occupy regional keywords. Suitable for categories with obvious origin advantages.

7. Natural resources

It occupies a wide range of cognitive terms in natural resources. Suitable for any product category.

8. Psychological Counterpoint

Correspond to consumers’ emotions and personalities to create emotional transactions. It is suitable to emphasize the category of design.

9. Psychological hints

Suggest values ??that the product cannot directly express. Suitable for categories with serious homogeneity.

Looking at the things that most people buy in today’s life, they are definitely big brands and of good quality.