The brand named after the company name highlights the brand name and reputation of the product manufacturer, can deepen consumers' understanding of the company, helps to highlight the brand image, and obtains the best communication with the least advertising investment Effect.
1. In line with the core positioning of the brand.
2. Differentiate yourself from competitors.
3. In line with the value and aesthetic personality of the target customers.
4. Match with good visual patterns and symbols.
Brand naming method
The method of naming the brand is to name the brand after the company name
For example, Sony, Hitachi, Toshiba, etc. are all named after the company name As a model of brand name.
Named after animals and flowers
Naming animals and flowers with beautiful images can attract people’s attention and favor to the product and pursue a certain symbolic meaning. Such as BMW brand cars, Snow Lotus brand sweaters, etc.
Named based on names of people and places
This kind of name may attract consumers with the reputation of the person and place of origin, or use the image of historical and legendary figures to arouse people's imagination of the product. For example, Zhang Xiaoquan scissors, Tsingtao Beer, Yunyan, etc.
Product features and ingredient naming
Name the product based on its production process and main ingredients to arouse consumers’ trust in its quality. Such as Erguotou wine and Pearl oral liquid. wait.
Name with emotional and auspicious words
Name with auspicious words or words of praise with emotional color to arouse people's goodwill towards the product. For example, Fukang Automobile makes people rich; Goldlion Tie brings huge wealth to people.
Nine key points in brand naming
Key points in brand naming 1. Corporate humanities
Mainly focus on the trust card in the "Three Realms of Tao Ruo Ji". Suitable for categories with serious homogeneity.
2. Direct benefits
When you see the name, you can associate it with the function, and no explanation is needed. Categories and products suitable for enhanced functions.
3. Folk culture
Conform to folk psychological needs and create spiritual symbols. Products suitable for domestic sales.
4. Traditional culture
Highlight the cultural connotation. Suitable for sudden differences in the cultural industry and technology industry.
5. Highlight the differences
Use numbers to highlight the differences in raw materials, prices, designs, etc. Suitable for disruption in areas of intensive competition.
6. Geographic characteristics
Use geographical advantages to occupy regional keywords. Suitable for categories with obvious origin advantages.
7. Natural resources
It occupies a wide range of cognitive terms in natural resources. Suitable for any product category.
8. Psychological Counterpoint
Correspond to consumers’ emotions and personalities to create emotional transactions. It is suitable to emphasize the category of design.
9. Psychological hints
Suggest values ??that the product cannot directly express. Suitable for categories with serious homogeneity.
Looking at the things that most people buy in today’s life, they are definitely big brands and of good quality.