The founder is Phil Knight.
Origin
In 1958, the then founder Phil. Knight, a track and field athlete at Oregon State University, returned to his hometown to teach in Portland after graduation.
In 1963, Phil Knight, who graduated from the University of Oregon, and his mentor Bill Bowerman*** jointly founded a company called "Blue Ribbon Sports" (Blue Ribbon Sports) company, mainly engaged in sporting goods.
In 1964, Knight and his coach Bowerman each invested US$500 to establish a sports shoe company named Blue Ribbon Sporting Goods Company.
In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.
In 2001, after Nike developed air cushion technology, it launched a new cushioning technology called Shox. Sports shoes produced using this technology are also very popular, and sales are rising.
Extended information
Logo meaning
The name NIKE is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be shouted loudly. . The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness.
Nike's Nike trademark is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
Introduction to the development of the logo
1. In 1971, student Carolyn Davidson designed the first Swoosh logo because the goddess of victory, Nikki, had a pair of dancing wings.
2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.
3. In 1985, the logo was combined in a square, creating positive and negative effects.
4. Nowadays, the Swoosh logo is used alone according to needs.
Baidu Encyclopedia-NIKE (American sports brand)