"Influential People" is a large-scale high-end studio talk show, which started on 20 14 and lasted for 15 minutes. Among them, the studio conversation content is 12 minutes, and the location VCR or scene reproduction part is about 3 minutes. In each program, 1-2 guests are talked by well-known hosts, showing the core competitiveness of enterprise products, the cohesion of the team and the humanistic charm of entrepreneurs, showing vivid entrepreneurial stories to the audience in front of the TV and guiding young people with positive energy.
Column theme: China is proud of its brand, and the world is proud of its brand, helping China brand to go global.
1, column introduction
Times make people, and people influence the times. "Influential People" is a large-scale high-end talk show in the studio, with a broadcast duration of 15 minutes. Broadcast on the Discovery Channel in the form of a combination of host and interviewer and location VCR. The broadcasting frequency is 1 time for the first broadcast and 1 time for the second broadcast.
Broadcast time: every Tuesday 12:45- 13: 00, it will be broadcast simultaneously on mainstream websites such as Xinhuanet, People's Daily, Sina.com and Sohu.com, broadcast on 8 mainstream video websites such as Tencent Video, Youku Video, Sohu Video and Iqiyi Video, and broadcast on more than 0/00 local TV stations nationwide.
2. Column background
Our era is an era of great rejuvenation of the Chinese nation, an era in which heroes are needed and produced, and an era in which influential people come forth in large numbers and the stars are brilliant. "Influential people" cultural brand is a well-known cultural brand that has been built since 2006. Over the past eight years, they have held a series of activities, such as annual festivals, forums, and the selection of influential people, to show their new strength, transmit positive energy, and boost their spirits, resulting in a good brand effect, which has been fully affirmed and highly praised by a large number of celebrities such as Yuan Longping, Ren, Zhang Ruimin, Tan Dun, etc.
3. The purpose of the column
Show the brand of China, record the elegant demeanour of characters, and create the spirit of China.
Inheriting civilization, pioneering and innovating, recording life with images and showing wisdom with interviews. By telling the legendary stories of successful people from all walks of life, we can share the life feelings of influential people, set a number of examples of the new era, inspire the younger generation to make progress and create a successful life with a positive attitude towards life.
Second, influence the dialogue.
"influence dialogue" column
It is a large-scale China enterprise dream show launched by CCTV digital channel 20 12.
It is a high-end talk show that shows the brand dreams of dialogue guests in all directions and disseminates the growth and development process of products, brands, projects, development zones and cities.
It is a recommended project of "China Brand Influence Promotion Plan";
The management committee of "China Brand Influence Promotion Plan" is responsible for the management and operation of the column group;
The column adopts the form of live dialogue between the host and the guests to fully show the growth story of the guests and the enterprise.
The column was originally an interview with Influence.
It is a corporate video interview column jointly created by "China Brand Influence Promotion Plan" and official authoritative media such as CCTV and China.
The column "Dialogue on Influence" recommended outstanding entrepreneurs from all walks of life by using the editing center nationwide, screened outstanding enterprises and outstanding figures through various industry topics, and finally entered the recording stage after layers of assessment.
Through video interview, the column has a dialogue with the short-listed enterprises, associations and individuals. Show the brand, people, products, technology, services, achievements, honors, deeds and contributions to the industry and society through interviews.
The credible language of the column enhances the authority, approaches the masses with sincere and simple feelings, and analyzes the true meaning of enterprise success with real cases. Effectively enhance brand influence, enhance industry competitiveness, improve market visibility, increase customer trust, and establish social reputation for outstanding enterprises and outstanding people.
Since its operation for more than a year, Dialogue on Influence has interviewed guests from all walks of life in China and recorded hundreds of interview programs.
In the process of operation, the column "Influence Dialogue" has received the full support from CCTV front-line host teachers such as A Qiu, Lu Yiming, Dong Yi and Zhao Baole, which has brought more credibility and charm to the column.
At the same time, it also attracted entrepreneurs of national brands such as patriot Feng Jun as guests, so the column "Influence Dialogue" has attracted more and more attention and recognition from people from all walks of life.
The purpose of the column is to become the Avenue of Stars to enhance the brand of small and medium-sized enterprises.
The "Influence Dialogue" column has now been upgraded to a heavy noon program of the tourism channel.
Premiere: Sunday12:14-12: 24.
This program analyzes the mystery of enterprise success with real cases, effectively enhances the brand influence for outstanding enterprises and outstanding entrepreneurs, and aims to help China enterprises build their own brands, establish the brand value of China, spread the brand image of China and realize the brand Chinese dream.