What other word can the manager use instead?

Director.

New Internet word, pinyin is zhǔlǐrén. A watered-down contemporary business title that is roughly equivalent to "director." Your hair director Tony is now the manager Tony. The owner of the cattery near your work is the manager Lao Miao. Taobao store owner and model manager Xiao Liu will push the latest new products for you. When you go out to stay in a B&B, you will be greeted as soon as you enter the door. It was the host and his wife who called out boss and wife without hesitation, regaining the farmhouse atmosphere that they had struggled to get rid of in a second.