Company naming is crucial to the future development of a company, because company naming is not only related to the company's influence in the industry, but also related to the product launch of the company. After the market, consumers’ recognition of the company; when the brand naming or company naming process conforms to the characteristics of the industry, has deep cultural heritage, is well-known to the majority of consumers, and has Chinese characteristics, there will no longer be a second choice. With the second name, the competitiveness of the company is obviously different from that of companies in the industry, laying the foundation for building a well-known brand. For example, Baidu comes from Qianbaidu. Because Baidu is engaged in the search engine industry, this name is very appropriate. To a certain extent, an auspicious name can bring stability and prosperity to society. This is the standard and benefit of a good company name. Company naming is crucial to the future development of a company, because company naming is not only related to the company's influence in the industry, but also related to consumers' recognition of the company after the products it operates are put on the market. degree; when the brand naming or company naming process conforms to the characteristics of the industry, has deep cultural heritage, is well-known to consumers, and has Chinese characteristics, and when no second name can be found, the competitiveness of the company will be obvious It is different from the companies in the industry and lays the foundation for building a well-known brand. The word selection should be auspicious and healthy, with good meaning; secondly, the words that form the phrase should have good meaning, should be consistent, and should be auspicious; they should not be too vulgar or explicit, nor far-fetched; they should have high hopes, but also have a profound meaning; they should both Beauty in form, beauty in meaning, beauty in sound and art.