As the saying goes, if you don't obey the rules, you can't become Fiona Fang, and so can the operation of Little Red Book. Before publishing content, you must first master the relevant rules of the platform. Of course, you must abide by the rules of the rivers and lakes when you come out to mix. Xiaohongshu's platform is strictly audited, especially when it is drained. If you are not careful, you may touch the red line and directly seal the title.
Step 2 take notes
After completing the operation of mentioning the number and getting familiar with the rules of the platform, the next step is about the production of content. Brother Xiaohongshu notes reminds everyone that the pictures must be clear, and everyone must beautify the pictures first.
3 a clear audience
Only by publishing high-quality vertical content and setting up post-it notes can we locate more accurate user groups. It is the same for any self-media platform. We must always keep the content field vertical. Be sure to find your own position from the beginning and choose your own field of expertise. In the long run,
The topic is very important! ! ! The decision whether an article becomes an explosion depends on the quality of the title 80%.
5. Content quality
The quality of the content determines the final reading of the notes. To create high-quality notes, I suggest you prepare a material library first, usually pay more attention to the notes of outstanding peers, summarize the templates and materials of other people's explosions, and make rational use of them. Writing according to this framework and thinking will not only save a lot of creative time, but also write high-quality articles.
6. Keywords
Little Red Book notes can not only insert keywords into the title and note content, but also put keywords into the note pictures, which is convenient for users to search accurately, and generally has better recommendation and drainage effect.
7. Keep up with hot spots
For people from the media, they must have the ability to chase hot spots. Starting with popular materials, you can keep up with the pace of users and provide content that they are interested in. At this time, your content becomes valuable.
Little red books are becoming more and more popular, and the operation of little red books is also a general trend. On this huge traffic platform, users can establish their own segmentation fields, find their own differentiation in the segmentation fields, establish a unique personal ip, and continuously output high-quality value content, thus creating explosive notes.