For an entrepreneur, redefine a brand, starting with the name. The name is a symbol, and he needs to have memory points to impress customers. China's writing is extensive and profound. How to name it is quite challenging. Moreover, to meet a basic condition, it is possible to register, and the name that cannot be registered is of little value.
There are fewer and fewer names that can be registered now, because now everyone is scrambling to register the brand Lin Mi, and it is a bit difficult for you to innovate. We recently invested in a vegetarian chain brand, and after many discussions, we found a suitable name, called "Susie". This name has a favorite "Xi", and the following four points of water also express an artistic conception that everything comes from water and has a cooking feeling. "Vegetarian" means vegetarian, intuitive and easy to remember, and it is very atmospheric and has a pattern. This is a successful case. Of course, this name is selected from dozens of names and belongs to the wisdom of the team.
When naming names, I have some experience for you:
1. Use numbers to enlighten everyone, such as one or two. These are very simple and clear on the internet, and can also be used as a reference for restaurants.
2. Using the name of the founder, this is more direct. 3. From the perspective of category, according to the significance of category as a leading brand.
4, linked to some celebrities, or linked to regional culture, let everyone remember your source, we say the root of the matter, the name can show a certain story.
5, you can also use some creative and unique words to name, such as uncommon words, which most people can't think of. The more novel it is, the more memorable it may be.
6. Some of them are made up of compound words, such as "Xi".
So the name should be carefully thought out, and the team strategy should be discussed with * * * *. A good name should have the following characteristics:
1, which is meaningful and can be related to the product;
2, it is recognizable and easy to remember;
3. The font should be stable and the combined words should be clear. This involves business taboos, and even some companies will find professional Feng Shui companies to evaluate their names.
We need a more cautious and strong name, and we need constant investment and collision to come out. A good name has a good symbol and a strong memory of the brand, which is more than half of success.
When I was in the retail project of a brand company, what I can give you reference is that we took out a certain bonus online, took out 6.5438+0 million yuan for "one million names", and with the wisdom of netizens, we chose the most popular name by voting, and finally adopted a name named by a retired worker, and we rewarded more than 500,000 BMWs. This activity not only won the name of the restaurant, but also became a hot spot. It also made more than 60,000 participants become free communicators and made a wave of beautiful advertisements. Therefore, mobilizing future customers to participate in signature activities is also a kind of marketing.