Whenever I listen to reports or lectures, I always like to listen to content that is highly logical, well-structured, and easy to remember. After listening to the content once, I will never forget it. The key reason is the names of each part of the course. Get good.
First, the English letter combination method.
For example: 4P marketing theory (Product/Price/Place/Promotion), SWOT strengths and weaknesses four-quadrant analysis method, PEST external environment analysis method, 4C marketing theory, ABC cognitive theory.
Second, split Chinese characters into characters.
For example: Winning in the workplace - five practices for employee professionalism. Use the word "win" to break down the word "win". They respectively represent safety awareness, communication skills, work efficiency, cost awareness and ordinary mentality. A simple word makes a deep impression on people after hearing it.
Third, metonymy. For example, the Eighteen Palms of the Dragon, the Eight Parts of the Heavenly Dragon, the Five Fingers of Inspiration, the tiger, the peacock, the koala, the owl and the chameleon, the carrot and the stick.
Fourth, color classification. For example, six thinking hats, personality colors, etc.
Fifth, you can use the ABC rule in naming tactics.
A. Audience, know who your target is.
For example, five skills for new managers. Let people know at a glance who the content is for.
B, Benefit, what are the benefits.
For example, add high efficiency, high performance, speed, etc. to the course. One Minute Manager Management.
C, Content, what is the content?
Goal management and plan formulation, upward communication, etc.
Sixth, pay attention to rhyme, color, and logo.
Seventh, image metaphor. Gives people a sense of picture. For example, a person pulls a four-wheel drive, walks for a while, and then whips him with a whip when he comes back. Describe the importance a dean attaches to the construction of four majors.
Eighth, take a word and concatenate it. For example, there are four essential items when going out: ID card, mobile phone, keys, and wallet. In short, reach out and ask for money.
Ninth, the key to analyzing information is to ask about the causes and consequences.