What non-disciplinary training refers to is introduced below:
Non-disciplinary training mainly refers to interest classes. Such as singing and dancing, painting, various musical instruments, various chess games, basketball, volleyball, football, calligraphy, etc. The main purpose is to enrich students' spare time life and cultivate their all-round development in moral, intellectual, physical, artistic and labor aspects. And it can also cultivate children's talents. For example, various ball games are quite physical exercise. They all hope that children can learn happily and grow up healthily.
The difference between disciplinary and non-disciplinary training is as follows:
Subject training mainly refers to training in language, mathematics, foreign affairs, politics, history, geography, physics, chemistry, and biology. Non-disciplinary training is mainly for young people in the arts (music, art, dance, drama, etc.), sports (football, basketball, volleyball, badminton, table tennis, go, physical fitness, tennis, golf, martial arts, taekwondo, etc.), STEM (Science, programming, robotics, engineering technology), early childhood education, enlightenment literacy, etc.
Vocational skills training for non-students, qualification certificate examination training, postgraduate entrance examinations, public examinations, etc. are beyond the scope of this article.
Regardless of subject or non-subject, whether online or offline, the business process is to recruit students by brand/marketing/sales, teachers provide teaching, and class teachers/tutors undertake non-teaching services (class scheduling, grouping) classes, etc.) and bear the renewal KPI. In addition to these front-end positions, there are also middle-end departments such as teacher recruitment, training, content research and development, technical teams, brand PR, market launch, and administration. The middle office dispatches and allocates relevant personnel to support the development of front-end business based on business needs, gradually forming a "large middle office, small front office" model.
Regardless of subject or non-subject, payers (parents) and users (children) are separated. Therefore, institutions need to meet the selection criteria of both types of people.
This is the general business operation logic of off-campus training institutions.
Under the above logic, an enterprise composed of members in various positions should make adjustments based on the characteristics of different subjects during operation management. For example, subject characteristics, target customer groups, parent needs, teacher composition, etc. There are many specific differences between subject-based training and non-subject-based training, but everything revolves around different target customer groups:
Customers of subject-based training are concentrated in primary school, junior high school, and high school, and the main goal is to improve scores. . Under the existing talent selection mechanism, scores affect future destiny. This is the strongest demand among all off-campus training, and the demand that is least likely to be suppressed. Although professional talent training is now strongly advocated, this does not mean that scores determine destiny. Moreover, there is a long way to go in cultivating professional talents in China. Therefore, the demand for subject-based training will always exist, and it is also the most rigid demand among all trainings.
Non-subject training is concentrated between the ages of 3 and 12, with the majority being between the ages of 3 and 8. The third grade of primary school is a watershed, because starting from the third grade of primary school, parents need to invest more time and money in entrance exams. In the age group of 3-8 years old, parents choose non-subject training for various reasons: they want to try different projects and discover their interests; they want to learn when others are doing it; they want to kill time because there is no one to look after them; they want to get better physically, etc. .
The physical and psychological development of children aged 3-8 years old (for specific content, please refer to professional psychology books) requires that the course content be interesting and professional; the time for concentration is short, so classroom management ability ( Such as separation anxiety, emergency management of sudden crying, etc.) are as important as professional teaching ability; combining dynamic and static; gaining students' love is the prerequisite for all teaching.
Compared with subject training, non-subject training has many categories and short customer LTV. Although the entry threshold is low, the course content is highly standardized and the operating threshold is high. Because the demand is not that strong, parents sign up for classes. Little power.