As we all know, the name of a company affects its development. For a sales company, the company name must be attractive, as competition in the sales industry is fierce. So how to give a sales company a nice and auspicious name? Let’s introduce the list of sales companies!
Sales naming skills:
1. Choose a contemporary sales company name.
A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.
2. The name of the sales company must conform to the corporate philosophy.
Purpose, thereby helping to shape the corporate image. For example, the word "Blue Bird" in the Blue Bird Building really looks like an island in the blue ocean. It is quiet and peaceful, and in order to provide people with a place to rest, it pours "Bluebird Love" into consumers, thereby establishing a good corporate image.
3. The name of the sales company should be auspicious.
For example, the name ‘Goldlion’ of Goldlion Far East Co., Ltd. was originally called ‘Golden Lion’. Considering that Jinshi means 'gold loss' in some local dialects, which is a taboo and unlucky name, the name of 'Golden Lion' was changed to 'Jinlilai', which means bringing people a lot of money. Just imagine, who doesn’t like such a company and who doesn’t want to associate with it!
4. The name of the sales company must be unique.
The name of an individual sales company can avoid being the same as the names of other sales companies to avoid confusing the public’s memory and deepen the public’s impression of the company. For example, names such as Beichen Group's "Beichen", Tiandi Express's "Tiandi", and Lenovo Group's "Lenovo" all have unique personalities and are impressive.
5. The name of the sales company should be loud and catchy.
For example, the word "McDonald's" is very loud and rhythmic, so it has great communication power. The name is difficult to pronounce, has a weak sense of rhythm, poor pronunciation, and poor communication, making it difficult to reach public awareness.
6. The name of the sales company should be universal.
For example, when the Coca-Cola Company was formulating its marketing strategy in China in the 1920s, it decided to literally translate its name "CoCa-CoLa", so the translators arranged and combined Chinese characters that sounded similar to the name and Used in beverage packaging. When bottled drinks printed with these Chinese characters appeared on the market, few people were interested. The reason is that the original translation of the Chinese characters means ‘mare made of wax’ or ‘tadpoles biting wax products’. Just think about it, who would want a drink produced by a company with such a name? So the Coca-Cola Company redesigned its name, and the Chinese characters on the bottle were changed to "joy in the mouth" - Coca-Cola. Sales company name, a complete collection of sales company names
7. The name of the sales company should have extraordinary boldness.
It is impactful, bold and shocking. For example, STONEGroup’s ‘STONE’ is taken from the homophone of English STONE, which means stone, symbolizing the continuous impact of hard stone on the cutting-edge of high technology.
8. The name of the sales company should be short and clear.
The name uses fewer words and fewer strokes, which makes it easier to communicate information with consumers and make it easier for consumers to remember. At the same time, it can arouse the imagination of the public and have richer meanings. The amount of words has a certain impact on cognitive level. The fewer words, the higher the level of understanding, which means the shorter the name, the more powerful it is. For example, the word "shop" and the word "pawn" for a pawn shop use short language to summarize the content and characteristics of their business, making it easy to remember and understand.
Taboos in company names:
1. It is forbidden to use bad words in the name of a sales company.
The unlucky meaning is a taboo in corporate naming. Because this will not only create a bad association with the owner of the name, but more importantly, it will affect the acceptance of the subject by others, whether the subject is a person, a company, a commodity, or even politics will be affected. For a product, an unlucky name means losing a lot of business. It is said that there is a sales war between "brandy" and "whiskey" in Hong Kong.
As a result, more than 4 million bottles of brandy were sold, but only 100,000 bottles of whiskey were sold, which was only a fraction of the brandy. In terms of quality and popularity, "whiskey" is no worse than "brandy", so why did "whiskey" fail miserably? After investigation and analysis, the problem lies in the Chinese translation of "whiskey". "Whiskey" is even afraid of whiskey. Who wants to buy? Let’s look at “Brandy”, a very poetic and lovely name. It can be seen from this example that when people buy things, they are not simply shopping, but buying something invisible. This is auspicious.
2. The name of the sales company should be similar.
Shady behavior seems to be a common problem among Chinese people. You took a three-character brand, and I tried to use two characters like yours to confuse consumers. Your name is Bomi, and my name is XX. If you are Yikang, my name is X Kang: if you are Qixing, I will become X Star. Still the same and similar technology mentioned above. What's more, there will be people who sound similar to you. The service labels of several brands of washing powder are very "self-disciplined". It can be completely different from others and establish a unique brand style. I like Keygen Ling, Bai Lan Yin, The Lion King, Chao, Vitality, Panda, etc. They all have a good sense of not getting wet! Among VCD player brands, it is obvious that they are too similar and similar to each other. At least, the two brands "XX King" and "X Big" can easily confuse consumers.
3. Avoid polyphonic characters in the sales company name.
Using polyphonic characters to name people, like using obscure characters, will bring great inconvenience to people, and the meaning itself is not clear enough. People with polyphonic names that have two or more pronunciations are more likely to feel at a loss. For example, there are two pronunciations for the word "LE" in a restaurant, one is "LE" and the other is "Yue", which makes people wonder which one sounds better. For example, the following words have two pronunciations: Xing, Sheng, Chong, Qian and Chao. Of course, we are not saying that you should never use polyphonic words when naming. But at least ensure that others can determine its pronunciation and not mispronounce it.