It should be Ye Wenming, the chairman of Yupintang Health Industry Co., Ltd., who speaks Liuzhou dialect, which makes people unable to believe that he is actually from Shanghang Town, Fujian Province. Ye Wenming's entrepreneurial history is nothing short of a legend: Two days ago, he returned to his hometown. The people who worked as tailors with him back then were still dealing with scissors and tape measures, but he had successfully transformed——
"We must move out of this environment!"
After graduating from high school, I worked as a tailor at home for more than two years, and I was somewhat famous in my hometown. But I can only earn up to 5,000 yuan a year. My family is very poor. In order to take care of my mother's funeral, my family owes me more than 10,000 yuan. When my wife with better conditions married me, people asked me, "How can I marry such a person?" While I was grateful, I vowed to let my wife live a good life! When the children were born, I named them: Ye Qian, Ye Jing, which means they must move out of this environment!
"What do you do with thousands of dollars?" said the father. But in 1990, I left my tailor shop to be run by my younger siblings who had no money to study. I took my wife, children, and a borrowed 8,000 yuan and came to Liuzhou, hoping to help others work. I believe we can find a job before the 8,000 yuan runs out.
We rented a house in Caiyuantun and bought bicycles, second-hand edgers and clothing carts at the scrap market, hoping to get materials to process clothing. But we are outsiders and have no one to guarantee us. They are afraid that we will run away and will not allow us to pick up the materials and make them back home. I am the only one who comes to pick up clothes, but what about my wife?
Earn 600 yuan in one night without working for a month
We couldn’t get any work for a month, and we only had more than 3,000 yuan left. I was so anxious that I rode my bicycle every day and went to Yuan Jiahe Market to find a job. I have seen that clothing is very easy to sell, and trousers are popular all over the country, and they can be sold as soon as they are available. The trousers are imported from Yulin. I told my wife that I would also go to Yulin to purchase goods! My wife calls me "nervous"! I went to take a look: the purchase price of trousers was 18 yuan a pair, and they sold for 22 yuan a pair. I can make a net profit of 4 yuan per pair in wholesale. I make a pair of pants at home and only make 2 yuan in retail!
In order to save money on accommodation, I took the train to Yulin in the middle of the night and stood at the junction of the carriages until dawn. I brought 3,200 yuan with me, and I bought 2,800 yuan worth of goods, more than 150 pairs of pants. When we came back at 7 o'clock, my wife and I carried the goods to Jiahe Market on bicycles. After more than an hour of opening the bags, the goods were all sold out! We made 600 yuan. "No need to find a job, we will do this!" I was so happy that I couldn't sleep all night.
I slept for 3 hours a day until I passed out
I had no money to turn over and purchase goods, so I slept and sold goods during the day, and took the train to purchase goods at night. After staying in the train for more than a year, I lost weight. The waistband is only 2.05 feet. In one year, I made 70,000 to 80,000 yuan.
My father's good friend came to my house and cried while eating, "You are working too hard, you have to find other ways." He took me to a clothing processing factory owned by his relative. I saw that it was quite simple. . He also rented a large house and opened a processing factory. I thought that starting a factory would be easier than before, but it turned out to be even more difficult: I had no money and refused to eat, so I bought fat meat to get both vegetables and oil. Sharpen your own saw blade and use it as electric scissors to cut cloth. I delivered the goods in the morning and had enough money to buy cloth. When I came back, I cut and hemmed it myself, and hired someone to help with the truck. I could make nearly 300 pairs of trousers in one day. At 1 o'clock in the morning, the lathe finished delivering the goods and I ironed them again. This year my wife and I only sleep 3 hours a day! One night, my wife suddenly fainted! Upon inspection, it was said that he was overworked!
No matter how good the sale is, the quality must be good
I told my wife: If you want to make money, you must hire people. Otherwise, even if we stay up for 24 hours, we will be exhausted and cannot do much. At that time, the clothing business was very prosperous, and even the poorest pants could be sold as soon as they were sold. When you are busy, you can just fold your pants and sell them without even pressing them. But I think sooner or later they will be eliminated by the expensive but good Guangdong products, so the quality must be good!
I added 6 second-hand sewing machines with motors installed and hired 6 out-of-town lathes. Food and accommodation were also included. They were very grateful to me and the lathe was also very good. I will spare my energy to focus on quality.
At this time, many of my fellow villagers also came to Liuzhou to do this business. At most, there were 100 small garment processing factories!
I taught them trouser patterns, mechanical maintenance, etc. without reservation, and at the same time added equipment: I was the first in Liuzhou to buy money bags and trouser ear "date machines". Others mostly use embroidery machines. It's remodeled, but it's not as good as this. I also bought headphones and electric clippers. I gradually became famous in the market and had many repeat customers: many people who sell and make trousers wear the trousers I made.
The first individual registered trademark
There was a Sichuan boss who wanted original trousers in Guangdong, but he couldn't get them because of the shortage. He came to Liuzhou with money, read the whole line, and took a fancy to me. After he visited my factory, he asked me to help him process trousers. He readily took the photo and lent me the capital of 20,000 yuan, "I can see that people will not miss it"!
After that, I shipped the goods to him, and he sent me money, which was 50,000 or 80,000 per dozen. I rented an entire floor and hired more than 30 lathe workers. It is considered to be the largest garment processing factory in Liuzhou. Because the locals are easily satisfied and are reluctant to rent a house, they always let others take it home and make it, but the quality is not guaranteed.
Seeing the huge impact, I registered my own clothing trademark "Successful Horse" in 1993. I was the first person in Liuzhou to register an individual clothing trademark.
Flood losses turned around based on brands
During the floods in 1996, I did not buy insurance and many of my trousers suffered blisters. As a result, a pair of trousers priced at 58 or 68 yuan only sold for 30 yuan. The ones that don't get blisters are kept until the second year. They are no longer fashionable and only cost more than 10 yuan a piece! After giving the cloth money, I lost 400,000 yuan and lost all my capital. I went back to my hometown to borrow it and start all over again.
Fortunately, there is the brand "Successful Horse", and I have made a comeback. A full set of equipment is also available, which can be said to be one of the best in Guangxi. If there is no brand, there is nothing. I repositioned myself and hired experts to design and manage it with a high salary of 4,500 yuan per month. In 2004, I opened Chenggongma Clothing Company in Guangzhou. Now, the brand I created has changed from a processing type to an agency type, and has been handed over to my wife and children to take care of.
It is difficult to estimate the future of Fujian people
I am doing other things. At the beginning, I wanted to start an electric vehicle and battery business. But I suffered from an occupational disease called lumbar disc herniation and often went to physical therapy. When I’m tired on a business trip, I also like to go to a health center where I can stay healthy and have a rest. After going there a lot, I thought it would be great if Liuzhou had a big, standardized health center. I would go there often. From this, I came up with the idea of ??opening my own health center and engaging in the health industry, where I can make money and enjoy myself.
But some fellow villagers are afraid that I will be misunderstood by others in this business. I said that if you want to change other people's opinions, you can't do anything erotic. There will definitely be business. As a result, I formed a joint venture with 7 fellow villagers and opened Yupintang Health Care Center. Because of its professionalism, it has both male and female customers!