Feel it:
Beijing Pinya Dabowen Book Supermarket
Beijing Linfeng Dabowen Book Supermarket
Beijing Wenxuan Dabowen Bookstore Supermarket
Beijing Wenxin Dabowen Book Supermarket
It is recommended to look at several principles for naming bookstores:
It is better to use a famous name to promote yourself than to use an unknown name. It is much easier to create a store brand step by step, and it can also reduce the risks of business contracting. A good name embodies the boss's belief in success. It also contains blessings to customers. Customer recognition of a name is equivalent to opening up a financial avenue for display. A good store name can encourage people to dance, but an awkward store name can scare people away. The name of a bookstore and video store, like a person's name, cannot be included in the scope of cultural festivals; and doing business is a business activity, so the name of a bookstore and video store owner is closely related to opening up and entrepreneurship. Of course, we cannot mechanically understand the relationship between the name of the bookstore and video store and doing business. In this case, we may ignore the role of the name of the bookstore and video store. As a result, it will be difficult to do business well. In recent years, there is a very clear saying in China: business districts set up operas, and cultural festivals perform operas. "This shows that Chen Chen, when doing business, not only needs to "sing cultural drama" but also "sing cultural drama well." In other words, whichever business school expert can sing "cultural drama" well, which one can Obtaining more status than others and choosing a good name for the bookstore and video store is not only a part of the "cultural drama", but also an important part. The choice of name can be simple, but sometimes not simple. Just shout out, sometimes you have to sift through dozens or even thousands of words. Generally speaking, the name has the following requirements:
(1. Auspicious, auspicious (2). Relevant to the content of the business market: (3) No taboos; (4) Easy to listen to, easy to read: (5) Easy to write, easy to read: (6) Easy to understand.
Enlightenment; Book audio and video names. It has a powerful and irreplaceable business school effect. Therefore, it must be a name that is recognized by customers so that customers can shout it out.
The 29th store name must be a good store name. The quality of the store can influence the mood of the customers and give psychological hints to the face-bearing people. If you plan to open a prosperous store, choosing an exciting store name will bring you good luck and customers. Buying something. On the surface, this activity can be said to be a pure transaction, but upon closer inspection, it is not that simple. First of all, the customer is not a machine, and his shopping behavior is not a mechanical movement. The customer is planning to buy. When buying things, books, audio and video products, it is necessary to analyze and identify them, and choose who should buy them, and who should not buy them. Secondly, when customers are buying things, they seem to be buying things, but in fact they are buying things. It is the "need" of buying something. This need can include both physical needs and spiritual and psychological needs. Finally, after completing the purchase, customers will also decide whether the things they bought are "worthwhile". "The question creates a cocoon of favoritism and judgment. If the answer is yes, it will be related to the ability to repeat part of the purchase. Otherwise, the convenience of work will create a cocoon of decision to give up. From this and beyond, it can be seen that the customer's purchase Behavior is affected by psychological activities from beginning to end. The psychological activities of sallow and thin customers are affected by the recognition and judgment of the store name. Before buying something, customers will think of the store name to make a distinction. And judgment. In the purchase, whether the customer's needs are met will also be affected by the name of the store.
For example, in life, I heard people say: "This store is really good." It’s a shame, the name is not true! Some people will say: “Your store is really good!” After shopping, customers will also think of the store name when deciding whether to continue to make repeated purchases. , the frequency of store sentences in the entire process of customer purchasing activities cannot be very high. The store name has a great impact on the psychological activities of customers.
It is not listed here because for some reason the store name has a psychological effect on customers, and the bookstore and video store have market potential. Therefore, once the name is fixed, it will be the "first salesman" of the bookstore and video store. There are several ways to choose store names: first, bookish, such as Qiuzhi, Expo, Motuoxiang, etc.; second, cultural festival, such as Yaguanda, Hongru, etc.; third, personality, such as unable to explain the bookstore, Half an Acre Garden, etc. , Feng Basong waited. In short, if the name of a bookstore and video store can give good-looking customers a good feeling, the customers are very likely to buy its products; on the contrary, if the name is not good, no matter how bad the salesperson talks, it will be difficult to motivate customers to buy. Enlightenment of this trick: Because customers not only need to buy things physically during shopping activities, but also "feel" the things they buy. Therefore, if you want to sell your books, audio and video products, you must choose a good store name.
No. 30: Create a comfortable shopping environment that causes direct economic losses. The design and decoration of bookstores and video stores can affect customers' emotions. Excellent decoration is better than advertising, and appropriate display is helpful for sales promotion.
Operators should create a comfortable shopping environment, think about what customers want, and do everything to display customers and satisfy customers' psychological needs, thereby expanding sales. In the process of promoting environmental sanitation, store operators and Artists work together as meticulously as they create a monumental work of art. They cannot concentrate on everything they do, and almost everything cannot be integrated into their "works". However, the shrewdness of a businessman is different from the "stubbornness" of an artist. It is the real pursuit to master the different degrees of communication with customers. If they are "high-key and low-key", they will definitely lose. "The decoration of a bookstore and audio-visual store is not something that the store owner should master completely correctly from a professional perspective, and it is actually not necessary. However, the store owner must know the basic content so that he can have an imaginative space in his mind, and then he can put the business into perspective. The contracting talent is integrated in the design institute. Generally, the following contents must be grasped when the agency is stationed: (1) The appearance of the store and the surrounding environment: (3) Color matching: (4) The location of the signboard. and size; (5) Lighting and window display: (6) Interior decoration and store size must be coordinated: (7) Interior decoration and business contracting content must not be unified. Depending on the content of the cultural festival, the decoration should also highlight different factors. It is difficult to achieve a "sensational" effect with a bland decoration. The decoration of a store cannot be perfect or reach a high standard, but the decoration should reflect the content of the business contract as much as possible, give full play to the function of advertising, use clever design methods, save money, and learn more about decoration. Advanced experience in design can increase your sense of significant decoration effects and avoid repeated mistakes in display.
No. 31 Five Steps for Decoration Design Institutes The decoration design institutes of bookstores and video stores must have scientific workers. Only by following the steps of scientific design institute decoration based on scientific analysis of the actual situation can we create a popular store. The specific steps are as follows: 1. The regulator investigates and collects evidence including the commercial geographical environment around the store and the life of the target group. Supplies mode, cultural festival changes and age structure, etc. 2. Positioning the store's image style, space planning, decoration materials, accessories and costumes, performance techniques, etc. cannot fully display the heavy industry points that limit the store's positioning, and The shape and angle style that the store wants to reflect is determined. This can make the display form of the bookstore and video store consistent and unified, making it easier to work on the macro-modern design plan. The design studio drawings of book and audio video retail stores follow the drawing standards of the design institute. When formulating the design plan for a bookstore and audio video store, the display layout should be planned according to the space of the store and the determined style. And perspective drawing or plan view and axial measurement method diagram representation, the choice of specific requirements depends on which drawing method is used by the design institute normal college to better express the ideological work of the design institute.
The main thing is to reflect the designer’s intention, enhance the sense of space, and truly and naturally express the environmental sanitation and layout of the store and outside the store. 4. Whether it is a small bookstore or a large bookstore and video store, it is not necessary to conduct a display financial budget before proceeding with the display design institute. The budget should include cost components, decoration, lighting, floors, walls, air conditioning, flavoring and ventilation facilities, etc. 5 arrived. When the designer completes the display concept, he or she must actively communicate with the business decision-makers to discuss the design concept and pocket money sales image, target responsible customers, book and audio-visual product portfolio, services, Whether the location, type and model of the pocket money store match.
Enlightenment: The steps of a decoration design institute are the same as those of opening a business. Only careful planning and careful implementation of the work team can achieve the expected results and provide customers with a satisfactory shopping environment.
The 32nd shop sign is very important. The sign is a sign used to display the name of the store.
An excellent recruiting agency has the following functions; 1. Signboards that guide customers mark the main service items or supply areas, such as gift bookstores, best-selling bookstores, theater video stores, etc. 2. Reflecting the characteristics of business contracting and traditional service programs, some "time-honored" stores do not have a long history or good business reputation, thus attracting a large number of customers who love books, opera and music. 3. To attract customers, various decorations, signboards with celebrity inscriptions, etc. can be used to appeal to their feelings and appeal. 4. Make it easier to work on memory and promote long conversations. In order to adapt to the fashion and bring out the new, some newly emerging shops have adopted the slogan of reciting catchy gifts. Usually, in addition to paying attention to materials, composition, color and form, the store's signature herbicide should also pay attention to the following aspects when naming a bookstore and video store. (1) Easy to read and remember. It is the most fundamental requirement for a store name. Only when a store name is easy to read and remember can it effectively play its role of awareness and communication. (2) Have long conversations to make customers think. It means that the store name should have a certain meaning so that customers can get pleasant associations from it. (3) Branch care markers. Store landmarks refer to parts of the store that are identifiable but cannot be expressed in words. Identification is an important target for store operators and needs to be considered in conjunction with the store name.
Enlightenment: When the store name can stimulate the incentive mechanism and the recognition function of the Viennese store sign, the store's orderly effect will be significant and the display will be strengthened.
The store name must "feel" good
The quality of the store name can influence the emotions of customers and give people psychological hints. If you plan to open a prosperous store, choosing a store name that excites you will bring you good luck.
Merchants sell and customers buy. On the surface, this activity can be said to be a pure transaction, but upon closer inspection, things are by no means that simple.
First of all, customers are not machines, and their shopping behavior is not mechanical movement. When customers plan to purchase books, audio-visual products, they need to conduct certain analysis and identification, and choose who they should buy and who they should not buy.
Secondly, in the purchasing activity, customers seem to be buying things, but in fact they are buying "needs". This need can include both material needs and spiritual and psychological needs.
Finally, after completing the purchase, customers will also weigh and judge whether their purchase is "worthwhile". If the answer is yes, repeat purchases will occur. Otherwise, the decision to give up will be made.
It can be seen that customers’ purchasing behavior is affected by psychological activities from beginning to end. In the customer's psychological activities, the recognition and judgment of the store name are a very important part. Before purchasing, customers will think of the store name when making a choice and make distinctions and judgments based on the store name. During the purchase, whether the customer's needs are met will also be affected by the store name.
For example, I often hear people say this in life: "This store is really shameful and does not live up to its name!" Some people will also say: "Your store is really good!" After shopping, customers are deciding whether to continue. When making repeat purchases, the store name will also come to mind. It can be said that the store name appears very frequently in the entire process of customer purchasing activities. The store name has a great impact on customers' psychological activities.
It is precisely because the store name has a psychological effect on customers that bookstores and video stores have market potential. Therefore, a good name is tantamount to the "first salesman" of a bookstore and video store.
Enlightenment: Because customers not only want to buy things during shopping activities, but also want to buy "feelings". Therefore, if you want to promote your books, audio and video products, you must choose a good store name.