In fact, many online celebrity shops whose products are authentic or delicious may not be sustainable.
For example, chasing uncle, many people waited in line for four or five hours at that time. Many people say that they bought it because the product was good, but it didn't continue to be popular because the product was good.
There is also a good promotion, which does not necessarily represent a sufficient factor for the continued popularity of online celebrity stores, because the promotion of online celebrity stores is not bad now, which is the basic work.
In other words, a good product or a good marketing promotion is not a sufficient condition for the continued popularity of an online celebrity store.
In fact, whether an online celebrity store can maintain popularity or an offline store can continue to make profits is a systematic work.
From the perspective of traditional stores, maintaining the profitability of stores should cover cost control, supply chain, operation management and many other aspects.
And if an online celebrity store can maintain a relatively hot state, what content should it cover?
Based on the marketing experience of several restaurants, as well as in-depth analysis and summary from various aspects, we come to the conclusion that the network celebrity store can continue or be worth joining, at least the following five conditions need to be met:
Gross profit level;
Characteristics of network celebrities;
Display form;
Business plan;
Fission gene.