The name design methods for new enterprises include: Duan’s naming method, auspicious naming method, and humorous naming method.
Generally, a company name consists of four parts. That is, the administrative division name, trade name (or trade name), industry or business characteristics, and organizational form of the province (including autonomous regions and municipalities) or city (including states) or county (including municipal districts) where the enterprise is located.
The naming method is as follows:
1. Directly reflect the nature of the industry. When naming a company, the nature of the industry can be directly reflected in the name, giving consumers an intuitive feeling, strong recognition, and reflecting the business the company operates. For example, a certain men's clothing Co., Ltd. can tell customers from the first impression that it is a company that makes men's clothing.
2. The name has a beautiful meaning. The core of the allegorical nomenclature mainly focuses on the meaning of the company name. Most of them use words that imply beauty, such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, Fu, De, Long, etc. For example, these auspicious and beautiful words are used in Quanjude Roast Duck in Beijing and Laofengxiang Silver Building in Shanghai.
3. The name should be short and precise. There are many methods of naming a company that focus on the meaning and auspiciousness of the name. Most of the words used have nothing to do with the company's main business, and are of little significance to a start-up company. A short and precise company name can also be effective. Use only two to three words to eliminate redundant words. Because among many companies, people don’t have much time to remember and understand the meaning of the company name. Only by being simple and straightforward can you hit the target.
4. Names are distinctive. The names of some companies will be based on the names of well-known companies in the same industry, which can easily lead to confusion in the future. The company name can be unique and novel from the beginning. It is best to choose a name style that has never appeared in the industry. Establishing distinction can also easily shape the company's brand image.
5. The name is easy to remember. A catchy company name can leave a deep impression on consumers. Avoid words that are difficult to pronounce, weird, and difficult to pronounce, and try to use words that are familiar to people and easy to read. A difficult-to-pronounce company name not only makes it difficult for consumers to remember, but also makes it more difficult to repeat and introduce it to others, which is detrimental to the company's publicity and promotion.
The Importance of the Company Name
The naming of a company is crucial to the future development of a company, because the naming of a company is not only related to the influence of the company in the industry , it is also related to consumers' recognition of the company after the products it operates are put on the market.
If the brand name or company name process conforms to the characteristics of the industry, has a profound cultural heritage, is familiar to consumers, and has Chinese characteristics, such as a key to unlocking and opening the door to success, the company's competitiveness will be significantly different from industry companies, Lay the foundation for building a well-known brand.
The company name represents the company's image and cultural heritage. A good company name can promote the company's business development, be impressive, and better reflect the company's competitiveness in the industry. It is no exaggeration to say that the company name directly affects the company's survival.