The main characteristics of company names are as follows: 1. Names that shape the image. Shaping the image is very important for every company, and it can be said to be related to their life and death. The first step in shaping your image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure your market share, expand the market, stabilize and attract many consumers, you must have a strong company name and a resounding company name. 2. Names to attract business In real life, store signs (store names) with high generalization and strong appeal are very important in terms of visual stimulation and psychological impact on consumers. Whether the company name is good or bad is the key to whether it can arouse consumers' curiosity and whether it can make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business. The company name should be considered from the following aspects: 1. The company must be consistent with the products it operates. The company naming method can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the store operation. range and create desire to buy. For example, Tongrentang and Derentang are well-known as time-honored traditional Chinese medicine stores, and Tongrentang has become a conventional identification mark as a traditional Chinese medicine store. Therefore, people will know that Tongrentang sells traditional Chinese medicine just by looking at the Tongrentang sign or other signboards. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes. 2. It is better to be concise and easy to read and remember. The company name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread. 3. The name of the company must be novel and unconventional, and can quickly capture the visual perception of consumers. The name of the store must be novel, able to arouse the interest of consumers, and attract them to patronize the store, such as Kou Yi Xian, Da San Yuan, Goubuli, etc. Store names arouse interest and curiosity among consumers. 4. The company name should give people a sense of beauty and artistic accomplishment. A good company name has cultural heritage and makes consumers feel reassured and comfortable. Such as Louwailou, Taotaoju and so on. The main methods for naming a company are as follows: (1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Fen'e Clothing, Xiangfei Beauty, etc.