1. The name of the store should be short and precise: no redundant words should be used in the name to ensure that the name is short and consistent with the image of the store; 2. The name should be distinctive: not the same as its peers and not easily confused; 3. The name contains industry characteristics: the name of the store can tell the industry in which it is located, allowing customers to know what the store sells; 4. No unfamiliar or difficult-to-pronounce words: use familiar, easy-to-read words to name; 5. Use positive words Positive vocabulary naming.
1. Easy to understand and catchy. The store is facing the mass consumer group. When naming, it should be easy to understand and don’t be pretentious. Some people deliberately write the store name in traditional Chinese characters, or use some complicated characters, which easily makes the store name difficult to identify, affects the spread of the store's reputation, and fails to achieve effective publicity to other potential customer groups. The name of the store must be loud, catchy, and easy to remember to facilitate communication. To achieve this, we must pay attention to the charm and smoothness of the language and capture the psychological needs of consumers. A name that easily resonates with customers is generally easy for customers to remember and is willing to spread.
2. The industry characteristics are obvious. The name of the store is more important to reflect the industry characteristics of the store, including business projects, business style, etc.
3. Avoid similarity. Many shop owners have limited cultural level and want to imitate others when it comes to naming their shops. This makes many shop names similar to each other. In order to attract enough attention from customers, The store name must have its own unique personality and connotation.
4. Pay attention to some taboos. Choosing a unique name is a good thing and is beneficial to the long-term development of the store. However, be careful that the name of the store cannot violate traditional social ethics and morals, avoid being suspected of infringement, and avoid violating the law.
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