The methods of naming moon cakes include: naming with reference to classics, naming with reference to popular elements, using language skills, etc.
1. Name with reference to classics
Mooncakes are a must-have snack for the Mid-Autumn Festival. You can refer to the cultural heritage related to the Mid-Autumn Festival, such as classic poems, articles, characters, etc. that contain the meaning of the Mid-Autumn Festival. All of them can be used as mooncake names, giving people a sense of meaning and connecting the past with the present, creating a sense of curiosity and highlighting creativity, thus playing a role in promoting mooncakes.
2. Naming with reference to popular elements
Popular elements are elements that people like to hear and see. Naming with reference to them can easily give people a refreshing feeling, especially if they are irrelevant. Establishing connections between things can achieve the effect of creative product naming. However, this method requires clarifying the characteristics or business philosophy of your own mooncakes, which can help narrow the search scope for popular elements.
3. Use language skills
Names such as the well-known "Eleme" and "Qunar" are all creative names, which add interest to the product and make it easier to attract customers; You can also combine Chinese and English, use Chinese and foreign methods to name, combine Chinese and letters in the name, which will lay the foundation for the expansion and development of the store, and the name will be pronounced in a foreign style and attract the favor of customers.
Some examples of mooncake names:
1. Family Joy: This name is taken from "family joy", which reminds people of Mid-Autumn Mooncakes at a glance, quickly highlighting the meaning of mooncakes. Theme; secondly, it is related to the idiom "family happiness", which gives people a sense of familiarity, can quickly establish a connection in people's minds, and also gives people a refreshing feeling. This is the creative point of its name, and it is in line with the family theme. The theme of family reunion has an auspicious meaning.
2. Full circle: Moon cakes represent lovesickness and reunion, and are a symbol of family reunion. The name "full circle" implies perfection, emphasizing the theme of mooncakes that place people's expectations on family reunion, and also expresses the world. Good wishes for family reunion, which means good luck. The very creative point is that it has the same meaning and shape as "consummation", which can easily arouse people's excitement.