Three taboos for naming stores
First, avoid using the biased brand names for consumers to call. We should have considered the popularization of words, but it is a pity that some trademarks also have some very serious problems in naming words. A soybean protein powder factory named Gangfeng for its own trademarks of soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even teachers in universities may not know them. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with this trademark can sell well in the market.
Second, avoid using unlucky words. The meaning of unlucky words is a taboo for business naming. Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, an enterprise or a commodity, and even politics will be affected. On February 18, 1987, the Reference News reprinted a piece of news entitled "Seeking Luck, Correcting the Governor's Name": The Hong Kong Government and London announced that the 27th Governor of Hong Kong was renamed Wilson, and he would arrive in Hong Kong on the afternoon of April 19 to take up his new post, accompanied by his wife and his 18-year-old son. The new governor, who turned 52 on Valentine's Day, changed his pronunciation to' Wei Dewei' according to Putonghua, which was criticized by many Hong Kong people for changing his name: Wei and Wei were out of line, Wei was homophonic and dangerous, symbolizing bad luck and so on. On the basis of the advice provided by the Hong Kong Government, the new Governor decided to adopt the name change proposal. A spokesman for the Hong Kong Government explained that the adoption of the new name was mainly due to the fact that Cantonese pronunciation was closer to his English name. The name Wilson stands for trust and defense, while Yi also means to be radiant. Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence. It is still a good choice to join the good project clothing.
third, avoid unreadable enterprise and trademark names, which have the functions of indicating the nature of the enterprise and suggesting the function of the product, and require strong readability. For example, according to Guangming Daily, there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, Chi Shicheng Yang. However, after the brand was hung up, others didn't understand it. The shopkeeper quickly added the brand of Lanxi Enterprise Culture Service Agency next to the store name signboard as a supplement. What is it to turn a stone into a sheep? According to the ancient book Legend of Immortals, it is said that Huang Chuping met a Taoist priest and was led to a stone room in Jin Huashan. His brother looked for it at first, but he saw white stones. At the beginning of the day, all stones become sheep. It is no wonder that people can't understand the name of a small shop facing the public service, which contains such mysterious allusions. Both are famous pavilions, and the famous Lu and Zhengming Zhai are popular and intriguing, and the name of the store itself is an excellent advertisement.
You can also click on the customer service at the bottom to inquire about the eight-character name, the name of Zhouyi, the name of the company store and the name of the baby. We will give the baby a good name with good luck according to the date and time of birth!