Traffic 1: Bringing users through name search
Traffic size: Zhang Xiaolong emphasized the traffic of the super portal "Souyisou" in the WeChat open class
Mini Program Search
What should you do: Give the mini program a good name, which is like an SEO keyword.
How to set your mini program keywords and improve the ranking of this keyword:
1. Mini program launch time: the earlier it goes online, the greater the advantage and the more exposures. More (5%)
2. The more exact matching keywords appear in the description, the higher the ranking (10%)
3. The keyword appears once in the title. And the shorter the number of words in the overall title, the higher the ranking (35%)
4. The more users use the WeChat mini program, the higher the ranking (50%)
Traffic 2: Nearby mini programs bring users
Traffic size: equivalent to free 5 kilometers of traffic exposure, and you can add people who have also entered this function within 1 kilometers as friends. This function alone has created many large and micro-businesses, which is of huge value.
Nearby Mini Program
What should you do: You only need to fill in the location information of your business or store, and you can quickly set up a specific location to display your own Mini Program. The mini program can not only add 1 geographical location, it can add a total of 10 geographical locations. In other words, it can increase the exposure of the store by 10 times. It is recommended that you must open a nearby mini program.
Traffic 3: Bring users to mini programs through public accounts
Traffic size: depends on the number of fans and readers of your public account;
Through public accounts Bring users to mini programs
What should you do: Bind the mini program through the official account, set the mini program entrance in the bottom menu, insert mini program cards into articles, etc. to lock users.
Traffic four: Bring users through WeChat group sharing
Traffic size: WeChat mini program supports sharing to WeChat friends and WeChat groups. The traffic of the community is equal to the traffic of this channel. Pinduoduo relies on social sharing mini-programs for group bargaining and has already been listed in the United States.
Introduce users through WeChat group sharing
What should you do: run a community or borrow someone else’s crowd to share your mini program in the community.
Traffic Drainage 5: Drainage traffic through offline stores
Traffic size: Offline code scanning is one of the fastest ways to attract traffic to mini programs
What should you do? : You can hold promotional activities offline, and then attract users to actively scan the QR code of the mini program to receive discounts.
Draw traffic through offline stores
For example, a micro-business that makes facial masks can provide some single-piece facial masks to nail salons for free. When a customer comes to the store, just scan the code to receive a free facial mask. On the one hand, this can improve customers' favorability towards the store, and customers are also willing to get free product experience by scanning the QR code.
For another example, a restaurant uses a mini program to scan the code to order food, which not only saves manpower, but also imports customers into the mini program and attracts users to dine in the store for the second time through marketing.
Traffic 6: Driving traffic through paid advertising
Traffic size: tens of billions of exposures. Continuous advertising can bring a steady stream of traffic to your mini program.
What you should do: Moments advertising.
Draw traffic through paid advertising, Tencent social advertising
Wanjia Shangchuang is an e-commerce solution brand under Youhu Network Technology. It is committed to providing all-channel and all-scenario e-commerce for small and medium-sized enterprises. The Shang Mini Program solution has opened up multiple channels such as WeChat Mini Program, Bytedance Douyin Mini Program, Huawei Quick App, Baidu Mini Program, Alipay Mini Program, etc. You can generate mall mini programs with one click without any experience, and have your own The store supports the entry of multiple merchants, distribution, flash sales, group buying, red envelopes, and various marketing functional modules! Choose Wanjia Shangchuang for omni-channel marketing!