Teach you how to locate a children's clothing store accurately.

And so on determine its development path, but it does not mean that a broad market can make money, and it also needs accurate positioning to succeed. The market positioning of opening a children's clothing store should be accurate. It is impossible to do a single business now, and it is impossible for one person to do all the business in the whole market. Then at this time, you must accurately locate your own market and know where your customer base is. The orientation of opening a children's clothing store includes: which age group to operate; Whether to make high-quality goods or staple food. Style positioning (especially for shops below 30 square meters) is to be a cool version or a mass leisure. Once you have determined your position, you should purchase goods in strict accordance with this standard, and don't easily change your original decision with the customer's evaluation. Unless something really goes wrong in actual operation. According to my experience, a customer who says that you run a children's clothing store has no grade clothes may not be able to afford it, and a customer who says that your clothes are too popular and have no taste may not buy that kind of cool clothes for her children. Remember: customers will always look at your store with critical eyes. Don't be led by customers. In that case, it is estimated that you will be very tired and won't make any money. Before engaging in brand monopoly in shopping malls, I lost 65,438+10,000 franchise fees and decoration fees a year. I reanalyzed the market. The competition in the clothing industry is fierce. If you want to do it well, you must have your own characteristics. Either the money in your shop is very good or your price is very cheap. I chose the latter. I now operate in the mode of a cheap store. The goods are the primary source of the manufacturer, and the intermediate links are removed. So the prices I sell are basically the wholesale prices taken by other stores in the wholesale market, and my gross profit is controlled at 50%, such as the T I take. Children's clothing 7-8 yuan, I sell 15, children's clothing 10 or so, I sell 20 yuan. Of course, I will sell some money that others don't have, but overall, you have to give customers the impression that your products are really cheap, haha. . With the price advantage, I need a little promotion. I set up a membership card myself, and when I spend a total of 100 yuan here, I will give my baby a blanket. They sell 15 yuan, which is made by a friend's factory. I only take 4 yuan. In this case, the customer will think of you first next time, unless there is nothing she likes in your store. Things given to others must look atmospheric and make customers feel very affordable, but our cost price must be low. This model is easy to copy, so I opened four stores in one breath this year, and the business is ok. The worst store paid 15000 in June, and the rent was 2000 a month. A camper earns nearly 2,500 yuan. If he takes the commission, he is estimated to earn 2,500 yuan. The salary of the best store is nearly 50,000 yuan. There are so many people in this shop that two salespeople are too busy. There must be three people on holiday. Some people think that the price is cheap, and they will bring some pieces to the children of relatives and friends.