The name of a company largely determines the intensity of the company’s advertising, because the name of the company is meant to be known and understood. Customers are the first to contact the company before they understand its content. It is also the name of the company, so a good company name plays a very important role. The following is an introduction to what should be paid attention to when naming a company?
What should be paid attention to when naming a company
Pay attention to the circulation of the five elements
Whether it is a corporate brand name or a personal brand , whether it is Chinese or English, both have mathematical and symbolic meanings. They all have the four laws of generation, restraint, restraint, and transformation described by Taoism. The key is whether words flow between words.
The numerology of fortune is the root cause
The five elements of the company name or brand name must be the same as the numerology of the person in charge of the company. If they are different, the company will have difficulties in operating and making profits. If the five elements of the font size are opposite to the numerology of the legal person, there will be dangers. The decline of the rich, the collapse of emerging companies, and the difficulties of large companies are all related to this.
The corporate logo is in the shape of a bad shape
In Feng Shui, a triangle is called a sharp-angle bad shape, and a straight line running through the logo is a straight-line bad shape. Using a sharp-shaped logo will undoubtedly artificially increase the company's appearance. Sharp corners and bad imagery will make the development of the enterprise unstable and cause problems with the competitiveness of the enterprise.
Words should be complementary to each other
Each character has five elements. The best choice is for the characters in front to beget the characters behind, and the development will become smoother and smoother.
Selection of industry colors
For example, if the real estate industry is earth, the suitable color is yellow. Fire is the source of earth, so red is also suitable.
Pay attention to the bad names of hexagrams
Whether they are Chinese characters or English, they have their mathematical and symbolic meanings.
The cathode of the font
The font is divided into two levels: dominant and recessive. It is not enough to be auspicious on the surface. It also needs to be broken down and analyzed to achieve both internal and external improvements.
Brand strategic planning
Multi-brand strategy, single-brand strategy, endorsement brand strategy, sub-brand strategy, different stages and companies of different sizes will have different models.
Transshipment brand positioning
Analyze the industry environment; find segmentation concepts; find support points; disseminate and apply.
Transshipment brand identity
Simple and clear; rich in connotation; strong visual impact; with the personality of the times; and with cultural connotation.
Brand integrated communication
Advertising media strategy; market vividness; public relations activities; soft publicity; relationship marketing.