Company naming is crucial to the future development of a company, because company naming is not only related to the company's influence in the industry, but also related to the launch of the products operated by the company on the market. , consumers’ recognition of the company; when the brand naming or company naming process conforms to the characteristics of the industry, has deep cultural heritage, is well-known to the majority of consumers, and has Chinese characteristics, and when the name can no longer be found, the company The competitiveness is obviously different from the enterprises in the industry, laying the foundation for building a brand. Baidu comes from Qianbaidu. Because Baidu is engaged in the search engine industry, this name is very appropriate. To a certain extent, an auspicious name can bring stability and prosperity to society.