Basketball shoes, as the name suggests, are shoes worn for playing basketball. They were founded in 1908. Today, there are also familiar basketball shoe brand names in our lives. So for new basketball shoes, How to name a brand so that basketball shoes can be known to consumers? Let’s learn about this together in this article.
Basketball shoe brand naming principles
1. Refine physical properties
Products have many attributes, and brands use them to create value for consumers. Naming does not have to be exhaustive, but it should be distinctive. Therefore, naming the basketball shoe brand highlights the "selling point" and the "buying point" to reveal the meaning of the product attributes to consumers.
2. Explain the value
Revealing the utility of a product to consumers is a very common nomenclature, because consumers first care about what value the product can bring to them. .
3. Describing psychology
It emphasizes the initial integration and unity of subject and object, heart and thing in consumption, mainly the individual psychological activities of individuals. It can awaken the senses to get closer to the brand and become a motivation for consumption. It can also stimulate emotions, guide emotions and create reasons for consumption.
4. Elucidate willingness
The taste of the brand's "taste" has broken through the narrow category of consumer emotions and entered the realm of understanding and pursuit of life. It is The transcendence of the subject to the object and the nature of the mind to the nature of things in the harmony has a distinct social intentionality.
Basketball shoe brand naming method
1. Determine the consumer group for which basketball shoes are oriented
No matter what product, it is tailor-made for potential consumers Made to order, basketball shoes are no exception. As long as the consumer group it targets is determined, the approximate price range of the shoes, the main style type, and the type of brand name can be determined. For example, if the product is mainly intended for office workers to use in their leisure time, then the brand name should be more elegant and grand.
2. Determine the type of product sold
Different product types determine different levels of brand names. For products like shoes, comfort should be emphasized when choosing a brand name.
3. Name it after the place of production
The above two methods are quite particular and have a certain degree of difficulty. Now the editor introduces a relatively simple way to name basketball shoe brands, which is to name them according to the place of production of the brand.
Notes on naming basketball shoe brands
1. The brand name should fully reflect the benefits that the attributes of the product can bring to consumers, so as to attract consumers through visual stimulation. This creates demand for products and corporate knowledge.
2. The brand name must conform to public psychology, stimulate consumers' purchasing motivations, and give the company a foothold in establishing its image. This is an issue that brands need to pay more attention to.
3. Basketball shoe brand naming should pay attention to the differences in national habits and regional characteristics, so that establishing a corporate image will be more effective and targeted. Different regions at home and abroad have different preferences and taboos, so brand naming should be carefully considered.
4. The brand name should help establish and maintain the brand's image in the minds of consumers. The brand name should be fresh, elegant, unconventional, and fully demonstrate the high taste of the product, thereby creating a high-end corporate image.
5. The brand name should help differentiate the product from similar products. When choosing a name, avoid using names that have already been used for similar products or that have the same sound and meaning or are similar.