1. Preliminary investigation
Principles and techniques for naming a company. Before choosing a name, you should first understand the market situation, future development trends of the domestic market and international market, and the strategic thinking of the company. Understand the ingredients and functions of the product, how people feel after using it, the names of competitors, etc., and we will use the product as a consumer to get a personal experience, which is very helpful for inspiration. .
2. Choose an appropriate naming strategy
After the preliminary investigation is completed, you must choose a naming strategy that suits you based on the specific circumstances of the brand. Generally speaking, functional naming is suitable for specific product names; emotional naming is suitable for brand names that include multiple products; meaningless naming is suitable for family business names with many products. Personal names are suitable for traditional industries and have a sense of history; place names are suitable for brands famous for their place of origin; animal and plant names give people a sense of intimacy; newly created names are suitable for all kinds of brands, especially fashion and technology brands... Of course, before it is officially Before deciding on a name, you can also try various strategies.
3. Brainstorming meeting
After determining the strategy, you can hold a brainstorming meeting to spark a collision. In a brainstorming meeting, any weird names should not be criticized and should be written down. A brainstorming meeting may not yield a satisfactory result, but it can help us find some key roots, which are the general direction of naming. .
4. Name divergence
One word is associated with 100 words, and countless new words are developed from one word. This stage is the stage of name explosion. Mobilize all the people in the company and even solicit from the society. The more names the better.
5. Legal review
Legal consultants will review all names from a legal perspective and remove illegal names. Uncertain but very good names should be reviewed first. reserve.
6. Language review
All names will be reviewed by writing experts and names with language barriers will be removed.
7. Internal screening
Within the company, vote on the remaining names and screen out the best 10-20 names.
8. Target group test
Test the selected names on the target group, and select 2-5 more popular names based on the test results.
9. Determine the name
Work with the customer to decide on the final name from the last few names.