Advertising must "create a sense of freshness in the public, leading to yearning and fascination, and it must also make competitors invulnerable." Woodruff not only devoted great energy to the quality

Advertising must "create a sense of freshness in the public, leading to yearning and fascination, and it must also make competitors invulnerable." Woodruff not only devoted great energy to the quality of advertising, but also made decisive decisions and invested a lot of money in advertising. In 1911, Coca-Cola's advertising expenses were as high as 1 million US dollars. By 1941, the advertising expenses were increased to It doubled to US$20 million in 1948, doubled again in 1958 to US$40 million, and reached US$190 million in 2000. Remember to adopt it