BOCOG interpreted this group of mascots consisting of five doll images that integrate children and animals. The color and inspiration of "Fuwa" come from the Olympic rings, the vast mountains and rivers, rivers and lakes and people's favorite animal images in China. To convey the spirit of friendship, peace and initiative to children all over the world, as well as the beautiful wish of harmonious coexistence between man and nature.
Fuwa are five lovely close friends, and each doll has a catchy name: Beibei, Jingjing, Huanhuan, Yingying and Nini. In China, overlapping names are a traditional way to express love for children. When the names of the five dolls are linked together, you will read Beijing's kind invitation to the world "Beijing welcomes you". The prototype and headdress of "Fuwa" contains its connection with the ocean, forest, fire, earth and sky, and applies the expression of China traditional art to show the splendid Chinese culture. Each doll of the mascot of the Beijing Olympic Games represents a good wish: prosperity, joy, passion, health and good luck. With the hospitality of Beijing, the dolls brought their blessings to all corners of the world and invited people from all over the world to gather in Beijing to celebrate the 28 Olympic Games.
In terms of design ideas, the mascots of the Beijing Olympic Games perfectly combine the images of animals and people for the first time, emphasizing the concept of people-oriented, harmony between man and animals and nature. In the design concept, the Olympic elements are directly quoted to mascots for the first time. For example, the idea of Huowa comes from the Olympic flame; In the design and application, it highlights the personalization of extended use. A major feature is that the headdresses of the five mascots can be developed independently and used more widely. Children can choose different headdresses according to their own preferences and wear them on their heads. Lively children have also become lovely mascot images, which greatly enhances their interaction. In terms of quantity, the mascots of the Beijing Olympic Games are also the largest in the history of the Olympic Games, reaching five, which reflects the profoundness of Chinese culture.
Fuwa Beibei-inspiration: Chinese New Year pictures-Lotus Year Over, China traditional fish patterns, water waves patterns
Fuwa Jingjing-inspiration: panda, Song Dynasty porcelain lotus shape
Fuwa Huanhuan-inspiration: China traditional fire patterns, Dunhuang murals flame patterns
Fuwa Yingying-inspiration. Little Tibetan antelope
Fuwa Nini-inspiration source: swallow, sand swallow kite
Fuwa Beibei Fish Fuwa Jingjing Panda Fuwa Huanhuan Huowa Fuwa welcomes Tibetan antelope Fuwa Nini Swallow
November 11th, 25 is the 1th anniversary of the countdown to the Beijing 28 Olympic Games. The mascots of Beijing 28 Olympic Games, namely, Beibei, Jingjing, Huanhuan, Yingying and Nini, have been officially released, as well as various sports shapes of the mascots of Beijing 28 Olympic Games. The mascots of the 28 Olympic Games are five anthropomorphic Fuwa: fish, panda, Tibetan antelope, fire baby and swallow, which symbolize one of the five elements. The names of the five mascots are Beibei, Jingjing, Huanhuan, Yingying and Nini, that is, Beijing welcomes you.
[ Five mascots "Fuwa"] [homophonic "Welcome to Beijing" ]
The head of the marketing department of BOCOG introduced at the news briefing held here on the 3rd that after the release of the mascots for the Beijing Olympic Games, BOCOG launched a temporary sales plan for the licensed products of the mascots in the same period to meet the purchasing needs of the masses.
It is understood that the mascot of the Beijing Olympic Games will be sold in licensed retail stores authorized by BOCOG all over the country from 12th. There are nearly 3 kinds of licensed goods in six categories, including toys, clothing, luggage, stationery, precious metal commemorative badges and badges. Among them, there are mascot highlighters for children's consumption groups, the price of which is only one in 8 yuan, and precious metal commemorative medals for high-end collectors, worth more than 1, yuan. Among them, the mascot toy is the biggest highlight of this licensed product.
According to the head of the marketing department of BOCOG, in terms of the distribution network, BOCOG plans to add more than 16 temporary sales outlets on the basis of the existing 28 licensed retail stores, covering nearly 3 provinces, autonomous regions and municipalities directly under the central government. BOCOG has unified store image requirements for these temporary sales points, and issues temporary sales authorization certificates, which are authorized for a period of three months. All temporary sales points are filed in local industrial and commercial administrations and made public on the website of BOCOG.
The mascots of this Olympic Games have five characteristics:
First, the mascots of Beijing Olympic Games embody the organizing concept and Olympic spirit of "Green Olympics, People's Olympics and High-tech Olympics" of Beijing Olympic Games, and convey the ideal and pursuit of peaceful development of human society, harmonious coexistence between man and nature, and harmonious coexistence among people.
second, the mascot has strong China characteristics. Mascots use a lot of rich cultural elements in China, showing the diversity of China culture in many ways.
Third, mascots are widely representative.
Fourthly, mascots have original intellectual property rights and broad market development space.
Fifthly, the mascot of Beijing Olympic Games is the crystallization of collective wisdom, which permeates all aspects of wisdom and labor, especially the members of the creative and revision team have played an important role. Many famous domestic literary and art experts have participated in discussions, revisions and suggestions for many times. (new body)
WaldiWaldi, mascot of the 1972 Summer Olympic Games in Munich, Germany
Waldiwaldi, the mascot of the 1972 Summer Olympic Games in Munich, Germany, is a German hound with short legs and long body. It is the first official Olympic mascot in the history of the Summer Olympic Games and represents the characteristics of tenacity, persistence and agility of athletes. Waldi is produced as souvenirs in various forms and sizes: plush, plastic toys, posters, buttons and so on.
The mascot of the 1976 Summer Olympic Games in Montreal, Canada
The mascot has become the tradition of the Olympic Games. The animal chosen as the mascot is a beaver, named Amik, which means beaver in the Indian language of Algonquin in Canada.
Misha, the mascot of the 198 Moscow Summer Olympic Games
Misha, a Russian bear, was designed by the famous children's book illustrator Victor Chezkov. Misha first appeared in front of people on December 19th, 1977. During the Moscow Olympic Games, Misha was used on hundreds of souvenirs such as plush toys, porcelain, plastic products and glassware, and it was also printed as stamps.
Sam, the mascot of the 1984 Summer Olympic Games in Los Angeles, USA
The eagle named Sam is set in the background of the American Stars and Stripes, and the red, white and blue colors are the representative colors of the United States. The eagle shaped by cartoons is dressed in the costume representing the legendary American uncle Sam. The mascot designed by Disney is full of American flavor, and the commercial use of the mascot has also started from this time.
Hodori, the mascot of the 1988 Summer Olympic Games in Seoul, South Korea
In 1988, the Seoul Olympic Games was held in the East. Koreans chose a tiger with oriental colors as the mascot of the Seoul Olympic Games and named it HODORI. The tiger named "Hodori" is designed as a friendly animal, which represents the tradition of Korean hospitality. The name of the mascot was selected from 2295 names submitted by the public. "Ho" comes from the Korean tiger, and "Dori" is a common nickname used by Koreans to address little boys.
Cobi, the mascot of the 1992 Summer Olympic Games in Barcelona, Spain
The mascot of the 1992 Summer Olympic Games in Barcelona, Spain is an animal that looks like a goat and a dog, named Cobi. In order to promote the Olympic Games, the organizing committee specially produced a series for it on Spanish TV. Cobi, a dog designed by Zavir Marisk, a local Spanish cartoonist, was not generally accepted by the Spanish at first, but with the end of the Olympic Games, Cobi gradually became popular and loved by the Spanish and the world.
Izzy, mascot of the 1996 Atlanta Summer Olympics, USA
Izzy, the mascot of the 1996 Atlanta Summer Olympics, was the first mascot made by computer. It is an imaginary creature named "izzy". The name comes from "Whatizit". Because no one can see what it looks like. After the Barcelona Olympic Games in 1992, it changed its image several times. Finally, it got a mouth and added shining stars to its eyes. At the same time, it added muscles to its slender legs and a nose to its face.
The mascots of the 24 Athens Olympic Games, Fevos and Athena
The mascots of the 24 Athens Olympic Games, Fevos and Athena, are brother and sister. The idea of the mascots comes from a toy image in ancient Greece. This toy thousands of years ago was found in a historical site in Greece. Although the two mascots were born in modern times, their names are derived from the characters in ancient Greek legends. Among them, Fevos is the god of light and music, and is often called the sun god; Athena is the goddess of wisdom and the patron saint of Athens. Together with Athena, Fevos symbolizes the combination of Greek history and modern Olympic Games.
Fuwa, the mascot of the 28 Beijing Olympic Games
Fuwa is the mascot of the 29th Olympic Games in Beijing in 28. Its color and inspiration come from the five Olympic rings, the vast mountains and rivers, lakes and seas of China and people's favorite animal images. Fuwa conveys the spirit of friendship, peace and initiative to children all over the world, and the beautiful wish of harmonious coexistence between man and nature.
Fuwa are five lovely close friends. Their shapes incorporate the images of fish, giant panda, Tibetan antelope, swallow and the Olympic flame. Every doll has a catchy name: Beibei, Jingjing, Huanhuan, Yingying and Nini. In China, overlapping names is a traditional way to express love for children. When the names of the five dolls are linked together, you will read Beijing's kind invitation to the world "Welcome to Beijing". Fuwa represents dreams and aspirations of China people. Their prototypes and headdresses contain their connection with the ocean, forest, fire, earth and sky, and their image design applies the expression of China traditional art and shows the splendid culture of China.