1. In line with the characteristics of the product: it is worthy of the name, so that customers can understand the product through the name, and the advantages of the product are expressed through the name; 2. It is easy to hear and easy to remember: the name must be easy to hear and easy to remember to promote the brand. , do not use uncommon or difficult-to-pronounce words, so that consumers can remember them after reading them; 3. No limitations, suitable for future development of new products or transformation, and cannot use one type of product as a brand name; 4. Can be registered, The brand name complies with the provisions of the Trademark Law and can be registered as a trademark.
The ideas for naming children and celebrity stage names cannot be used blindly in naming brands. When naming different brands, we should pay more attention to the names. From the perspective of interests, the primary purpose of naming children is to give children a certain priority in the communication process, and to improve the child's self-confidence on the premise that the child likes his or her name; artistic naming is mainly to cater to the purpose of the work. Aesthetics, highlighting the artistic image of the work, and externally enhancing its artistic value; although the ultimate goal of brand naming is essentially the same as the first two, in order to achieve higher profits, the focus of implementation is different. same. There are similarities between the three, but it should be noted that brand naming is more about efficiency, which means that although it has the pursuit of art, the proportion is not high, and it needs to be more in line with the audience's aesthetic level and preferences. , in addition, legal issues cannot be avoided.
The brand (the name of the trademark) is the basis of the word trademark of the product and an important window to highlight the concept. It is closely related to the creation of the store image, so the store naming must be serious. The name of any store cannot be changed at will, and the naming must be stable, especially for brand clothing stores. Once registered for use, it cannot be changed at will. This is because after the name is registered, it has begun to have an influence on people, and then it is repeatedly promoted through advertisements, and then it becomes familiar to the public. After the store has been operating for a long time, it will form a value representation of credibility and quality, which will then have greater influence in the market, which can then improve the effectiveness of advertising. It is very important to name your clothing store well. Only a clothing store name that is easy to remember can be more popular among consumers!
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