It can be summarized into four categories, namely individual, brand, grass planting and free play.
1. Individual
For those who want to build a personal brand and use their video account as a large circle of friends, the easiest way is to use their real name or commonly used nickname. , combined with your own professional expertise, hobbies, or region.
Naming formula: professional expertise/hobbies + real name/nickname.
For example, Li Ziqi, Uncle Qiuye, Time Management Zou Xiaoqiang, and Scientific Parenting Xiaoqi Teacher all belong to this category.
2. Brand
For companies, if it is a corporate video account, just use the company name. If it is an individual and has a title and status in the company, it can be combined with brand products. name, plus your own nickname.
Name announcement: brand/product + nickname.
For example, Ten O'clock Lin Shao and Qiuye PPT all belong to this category.
3. Planting
For a planting type video account, you can name it by combining the name of your community, store or column, and adding your nickname.
For example, so-and-so reading club, so-and-so good things, the sixth grade radio station, and late-night canteen all belong to this category.
4. Free play
Of course, you can also create freely and use imaginative naming methods. As long as you meet the two main points and avoid the two pitfalls, it will generally not work. Difference.
How to create a video account?
1. Determine the video content: First, you need to determine your video content positioning, such as life, food, travel, technology, entertainment, etc. Choose an area that you are familiar with and interested in so that you can maintain continuous content creation.
2. Produce high-quality videos: Video accounts need to publish high-quality video content to attract more viewers. To choose good shooting equipment, pay attention to factors such as light, sound, picture, etc. to ensure that the video quality is high, clear, and smooth.
3. Choose the appropriate title and cover: The title and cover are important parts of the video account. It is necessary to choose a concise, clear, and attractive title, as well as a cover image related to the video content to attract viewers. Click to watch.
4. Regular updates: To keep the video account active and attractive, video content needs to be updated regularly to maintain the audience's interest and attention. At the same time, video content must be continuously adjusted and optimized based on audience feedback and interaction.
5. Strengthen interaction and promotion: Strengthen interaction with the audience and improve audience stickiness and loyalty by replying to audience messages, comments, private messages, etc. At the same time, you can expand the exposure and influence of your video account by sharing videos on social media platforms, inviting other internet celebrities or big Vs to recommend them, purchasing ads, etc.
6. Comply with platform rules: When publishing video content, you must abide by the rules and policies of each social media platform, avoid vulgar, illegal, sensitive and other content, and maintain the good reputation and image of your account.