According to Mande Enterprise Services, when choosing a company name, many people only care about how to make the name sound better, and forget to avoid the taboos of naming. When naming your company, you must avoid the following taboos!
1. Avoid vague meanings in company names
Obvious meanings mean that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
Company and trademark names have functions such as indicating the nature of the company and implying product functions, and require strong readability. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Names". But after the sign was put up, no one else understood it, so the shop owner quickly added the sign "Lanxi Company Cultural Service Agency" next to the store name to supplement it. What does it mean to "turn a stone into a sheep"? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming shops, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.
2. Avoid using polyphonic characters in company names
Using polyphonic characters in naming will cause great inconvenience to people just like using rare characters. The meaning itself is not clear enough, especially when the name has two or more pronunciations. It is easy for people to feel confused. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better.
For example, the following words have two pronunciations. Two readings: XING, HANG, SHENG, XING, CHONG, ZHONG, QIAN, XI, CHAO, ZHAO, etc. Of course, we are not saying that polyphonic characters must not be used in naming. But at least make sure that others can determine the pronunciation and not make mistakes.
The above two points may seem ordinary, but they are very important. Don’t make these mistakes next time you name your company! /p>