1. Chinese and foreign naming methods: Chinese and foreign naming methods refer to translating English words into Chinese with similar pronunciations, but not translating their meanings, making the names of home appliance stores western and international; 2. Value naming methods : Use the value that the store or home appliance products can provide to customers as a name. It is simple and straightforward, and can attract the attention of demanding customers; 3. Vision naming method: Vision naming refers to using the expectations and goals for the future as the name of the store. For example, what kind of scene will customers have after purchasing the store's products or services, inspiring customers' associations and expectations for the future.
1. Chinese and foreign naming methods
Chinese and foreign naming refers to translating English words into Chinese with similar pronunciations, but not translating their meanings, making the names of home appliance stores western and international. . For example, the names of companies such as Gree, Haier, and Geely use Chinese and foreign naming methods. The Chinese names themselves have no special meaning, but their pronunciation is very similar to English.
2. Value naming method
Use the value that the store or home appliance product can provide to customers as a name. It is simple and straightforward and can attract the attention of demanding customers. For example, the value features that home appliances can provide such as energy saving, safety, and convenience can all be used in naming. Customers who want to buy energy-saving appliances will be attracted by store names that highlight the advantages of energy saving; customers who have little free space at home will be attracted by the simple and compact value.
3. Vision naming method
Vision naming refers to naming the store based on expectations and goals for the future, such as what customers will have after purchasing the store's products or services. The scene inspires customers’ associations and expectations for the future. For example, the name of a kitchen appliance is a small kitchen appliance, which reminds people that there is a helper at home, making cooking more convenient and faster. Think about what it would be like to own this home appliance.
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