Newly opened restaurants must give their stores an ideal store name. This is a sign of distinction from other restaurants, and it is also a golden sign to attract customers. Nowadays, the market competition is very fierce. A good store name can not only become a living advertisement for the restaurant, but also become the wealth of the restaurant in terms of marketing strategy and brand strategy. Here are a few ways to choose a store name:
(1) Name it after a place name
That is, name it after a district, county or street in a city. The advantage of this naming method is that it highlights the region, allows customers to accurately understand the location and direction of the restaurant, and makes dining convenient. For example, in Beijing, Zhengyangmen Restaurant should generally be located near Qianmen Street; Di'anmen Snack Bar and Xinjiekou Restaurant must be located in the Di'anmen area and around Xinjiekou. However, operators should also be reminded that when choosing a store name, they should also examine the urban geographical environment and strive to convey the location of the restaurant more accurately and in detail to facilitate customers' dining.
(2) Naming the restaurant after the owner’s surname
It has long been known to use the surname to name restaurants, such as “Tan’s Cuisine”, “Laoji Barbecue”, “Li’s Hotpot”, “ Pie Week” and more. The unique characteristics of these store names not only highlight the operator's own surname, but also reflect the type of catering they operate from the store name. Using the operator's name as the name of the restaurant is to highlight personal credibility and rich business philosophy. Restaurant owners in Guangzhou and Hong Kong are accustomed to this naming technique. For example, although it is unclear what the name of "Laoji Barbecue" is, we can know that the owner's surname is Ji and that he is a restaurant that sells barbecue. And so on, Pie Week is a pie-selling restaurant run by a boss named Zhou. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.
(3) Naming based on flavor
The catering industry has developed so rapidly, and there are many restaurants on the market. When naming a restaurant, it should reflect the flavor characteristics of the dishes. The name hints at your business characteristics and business projects, allowing guests to discover your uniqueness among the vast food forest. Some restaurants are named not only with surname and region, but also try to highlight their business content and specific flavor characteristics. For example, "Old Beijing Zhajiang Noodle King" serves old Beijing noodles, "Jinshan City Chongqing Hot Pot City" serves authentic Sichuan cuisine, "Gongdelin Vegetarian Restaurant" specializes in vegetarian food, "Northeastern Restaurant" and "Mao's Restaurant" for Hunan cuisine, "Sichuan Romance" for Chongqing hot pot, etc., can allow customers to know the content and flavor of the restaurant at a glance. Restaurants named after flavors not only enable customers to accurately and clearly understand their flavor characteristics, making it easier for them to choose dishes, but they can also save customers' time and make their meals more targeted.
(4) Naming based on the principles of Chinese characters
Naming restaurants based on the principles of Chinese characters will give people a sense of integration and endless aftertaste. Generally speaking, the name of a restaurant should be healthy, contemporary, and impactful in its literal meaning, and it should be profound in taste and conducive to communication. A good store name in Chinese characters may express wishes, have a unique idea, or have a profound artistic conception. It must be catchy and have rhythmic beauty. The names of stores that express wishes, such as "Jinwanwan" and "Dahuihuo" in some tea restaurants in Hong Kong, and "Jiawang" and "Jiahao" in Shenzhen, all use this naming method.
In addition to the above methods of naming restaurants, there are many things worth learning from for reference. For example, the naming method is based on numbers from one to ten and from one hundred to one thousand, such as "Yijingju", "Liangyixuan", "Sanxian Shaomai Restaurant", "Sihai Restaurant", etc. There are also directional naming methods, such as east, south, west, north, middle, up, down, left, right, etc. In addition, the choice of name can also be decided according to the type of restaurant customers. If the restaurant's main customers are Westerners, you can choose a foreign name according to their preference; if the restaurant's main service targets are office workers, you should consider Choose a popular name with wide coverage and universal meaning. It is best to choose a store name that is related to the specific connotation of the restaurant and is realistic.
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